--- title: Phoebe Gates and Sophia Kianni’s Phia raises $35M to... description: Phia, an AI shopping agent startup founded by Phoebe Gates and Sophia Kianni, raised $35M in Series A funding led by Notable Capital. The 10-month-old company... canonical: https://daily.dev/posts/phoebe-gates-and-sophia-kianni-s-phia-raises-35m-to-make-shopping-fun-again--ci1ty4cl6 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Phoebe Gates and Sophia Kianni’s Phia raises $35M to ‘make shopping fun again’ | daily.dev og:description: Phia, an AI shopping agent startup founded by Phoebe Gates and Sophia Kianni, raised $35M in Series A funding led by Notable Capital. The 10-month-old company... og:url: https://daily.dev/posts/phoebe-gates-and-sophia-kianni-s-phia-raises-35m-to-make-shopping-fun-again--ci1ty4cl6 og:image: https://api.daily.dev/og/posts/Ci1TY4CL6.png og:image:alt: Phoebe Gates and Sophia Kianni’s Phia raises $35M to ‘make shopping fun again’ og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Phoebe Gates and Sophia Kianni’s Phia raises $35M to ‘make shopping fun again’ **[TechCrunch](https://daily.dev/sources/tc)** · 6 min read · 0 upvotes · 0 comments ## Summary Phia, an AI shopping agent startup founded by Phoebe Gates and Sophia Kianni, raised $35M in Series A funding led by Notable Capital. The 10-month-old company has hundreds of thousands of monthly active users and 6,200 retail partners, achieving 11x revenue growth. The mobile app and browser extension helps shoppers find cheaper alternatives through resale markets and brand partnerships. The company plans to use the funding to hire top machine learning engineers and build a personalized shopping agent that understands user preferences, closets, and sizes. Phia previously faced scrutiny over data collection practices in its browser extension but removed the concerning feature. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Phia's founders on how AI is changing online shopping](https://daily.dev/posts/phia-s-founders-on-how-ai-is-changing-online-shopping-582bwjkv9) · TechCrunch · 0 upvotes · 0 comments - [Phia's Phoebe Gates and Sophia Kianni talk consumer AI at Disrupt 2025](https://daily.dev/posts/phia-s-phoebe-gates-and-sophia-kianni-talk-consumer-ai-at-disrupt-2025-zw8wbtw7u) · TechCrunch · 0 upvotes · 0 comments - [How Phoebe Gates and Sophia Kianni used Gen Z methods to raise $8M for Phia](https://daily.dev/posts/how-phoebe-gates-and-sophia-kianni-used-gen-z-methods-to-raise-8m-for-phia-bs73joo0o) · TechCrunch · 1 upvotes · 0 comments - [Phoebe Gates and Sophia Kianni reportedly knew Phia was ‘cookie stuffing’ for months](https://daily.dev/posts/phoebe-gates-and-sophia-kianni-reportedly-knew-phia-was-cookie-stuffing-for-months-javncd0cc) · TechCrunch · 0 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#devtools](https://daily.dev/tags/devtools), [#ecommerce](https://daily.dev/tags/ecommerce), [#machine-learning](https://daily.dev/tags/machine-learning) [View this post on daily.dev](https://daily.dev/posts/phoebe-gates-and-sophia-kianni-s-phia-raises-35m-to-make-shopping-fun-again--ci1ty4cl6) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Phoebe Gates and Sophia Kianni’s Phia raises $35M to ‘make shopping fun again’","url":"https://daily.dev/posts/phoebe-gates-and-sophia-kianni-s-phia-raises-35m-to-make-shopping-fun-again--ci1ty4cl6","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/phoebe-gates-and-sophia-kianni-s-phia-raises-35m-to-make-shopping-fun-again--ci1ty4cl6"},"datePublished":"2026-01-27T15:03:26.562Z","dateModified":"2026-03-15T03:54:30.111Z","description":"Phia, an AI shopping agent startup founded by Phoebe Gates and Sophia Kianni, raised $35M in Series A funding led by Notable Capital. 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