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# Phone maker OnePlus says it won’t release new phones in the U.S. and Europe

**[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 35 upvotes · 3 comments

## Summary

OnePlus has officially confirmed it will no longer launch new products in Europe and North America, while also planning to wind down operations in India by 2027. The move is part of a broader corporate restructuring at parent company Oppo, driven by weak demand, rising consumer electronics prices, and a global smartphone shipment decline projected at over 13% in 2026 due to a memory chip shortage dubbed 'RAMageddon.' Oppo saw double-digit shipment declines in Q2 2026. OnePlus will continue operating in China, and Realme will handle sales in select international markets like the Nordic region. Analysts note that OnePlus's 'flagship killer' era of aggressive global expansion is over, with the company now retreating to its home market.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/07/16/phone-maker-oneplus-reportedly-plans-to-wind-down-us-and-europe-operations>

## Questions this post answers

### Is OnePlus discontinuing sales in the US and Europe?

Yes, OnePlus confirmed it will no longer launch new products in Europe and North America, following a report that its parent company Oppo is winding down those regional operations as part of a corporate restructuring. Existing customers keep after-sales support and software updates. OnePlus also plans to wind down operations in India, one of its largest markets outside China, while continuing to sell in China and pushing Realme phones in other regions.

_daily.dev tracks industry shifts like this for developers following consumer tech and hardware markets._

## Community discussion

Top comments from developers on daily.dev.

**@hardik15** · 3 upvotes

> Oneplus has killed it's own market by it's other companies Under Oppo by launching other smartphones in the Mi, Oppo series which much cheaper than Oneplus with almost similar features.
>
>
> Samsung and Apple has it's loyal customers who is buying that phone compared to OnePlus if price is almost similar

**@starfallcodes** · 2 upvotes

> oneplus one continents to not get oneplus 😭

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---

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