Pinterest is deepening its partnership with Amazon by allowing creators to link their Amazon Storefronts directly to their Pinterest profiles. Once connected, affiliate links are automatically applied when creators tag eligible Amazon products, streamlining the monetization process. The move is part of Pinterest's broader strategy to attract creators, reclaim its identity as a shopping destination, and counter user dissatisfaction over the rise of AI-generated content on the platform. The Amazon Storefronts integration builds on the multi-year ads partnership the two companies established in 2023.
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