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# PNOE’s new face mask wants to make lab-grade breath testing a self-serve affair

**[TechCrunch](https://daily.dev/sources/tc)** · 6 min read · 0 upvotes · 0 comments

## Summary

PNOĒ, a Malden, Massachusetts-based metabolic testing startup, is launching a self-serve version of its breath-analyzing face mask on October 1. Unlike the current device, which requires a trained operator, PNOĒ 2.0 lets gym-goers measure VO₂ max and 22 other biomarkers in eight minutes by themselves. The mask separates detachable electronics from a personal silicone mask so multiple users can share hardware hygienically. The company, founded from CEO Apostolos Atsalakis's Cambridge PhD research, sells to businesses like Equinox, Four Seasons, Red Bull, the NBA, and Mount Sinai on a subscription model ranging from $400 to over $1,000 monthly. It is not FDA-cleared and positions itself as a wellness rather than medical device, though it has raised $22 million total and recently turned profitable while growing over 100% annually, with a Series B planned within six to twelve months.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/09/26/pnoes-new-face-mask-wants-to-make-lab-grade-breath-testing-a-self-serve-affair>

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Tags: [#startup](https://daily.dev/tags/startup), [#hardware](https://daily.dev/tags/hardware), [#health-tech](https://daily.dev/tags/health-tech)

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