--- title: postmarketOS rebrands as Nura | daily.dev description: postmarketOS, the mobile Linux distribution focused on extending smartphone lifespans, is rebranding to Nura, named after ancient Nuraghe stone structures in... canonical: https://daily.dev/posts/postmarketos-rebrands-as-nura-bge74vuz9 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: postmarketOS rebrands as Nura | daily.dev og:description: postmarketOS, the mobile Linux distribution focused on extending smartphone lifespans, is rebranding to Nura, named after ancient Nuraghe stone structures in... og:url: https://daily.dev/posts/postmarketos-rebrands-as-nura-bge74vuz9 og:image: https://api.daily.dev/og/posts/Bge74VUz9.png og:image:alt: postmarketOS rebrands as Nura og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # postmarketOS rebrands as Nura **[Lobsters](https://daily.dev/sources/lobsters)** · 5 min read · 1 upvotes · 0 comments ## Summary postmarketOS, the mobile Linux distribution focused on extending smartphone lifespans, is rebranding to Nura, named after ancient Nuraghe stone structures in Sardinia symbolizing longevity. The decision followed a year-and-a-half selection process involving community name submissions, a selection team using range voting, and trademark considerations, since the descriptive old name could not be trademarked. The logo stays largely the same with minor design fixes, and the new site will live at Nura.eco rather than Nura.org, which was unavailable. User-facing strings are being updated gradually across the project. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### Why did postmarketOS change its name to Nura? PostmarketOS renamed itself to Nura because the old name was hard to pronounce, inconsistently capitalized, and being purely descriptive could not be trademarked. The new name refers to Nuraghe, ancient Sardinian stone structures symbolizing longevity, matching the project's mission of extending device lifespans. The name was contributed by Davide Depau and selected via a range-voting process after evaluating over 300 community submissions. _Developers tracking Linux mobile projects can follow ecosystem shifts like the Nura rename on daily.dev._ ### What is the new website domain for the project formerly known as postmarketOS? The project now uses Nura.eco instead of Nura.org, because the .org domain was already taken and its owner declined to sell it at a reasonable price. The .eco domain was chosen partly because its policies restrict greenwashing and align with the project's ecological mission of keeping devices useful for a decade. _Keep tabs on project domain and identity changes like this one via daily.dev for open source Linux mobile work._ ### Is the postmarketOS logo changing along with the rebrand to Nura? The logo itself is staying, only receiving minor design fixes such as slightly increased spacing between the arrows for better legibility from a distance. It has also been rebuilt to be mathematically constructed so it can be precisely reproduced by anyone, but there is no visual overhaul tied to the Nura rename. _Follow branding and tooling updates in open source mobile Linux projects through daily.dev._ ## Community take How the wider developer community reacted, aggregated from 2 discussions and 94 comments across lobsters, hackernews (as of 2026-09-28). **TL;DR:** Reaction to the rename is split: many find the new name generic, corporate, or hard to search due to trademark collisions, while others appreciate it being more pronounceable and less 'obsolete-sounding' than the old descriptive name; a side debate erupted over the project's new AI-contribution policy. **Sentiment:** 25% positive · 30% mixed · 45% skeptical **The case for** - Some find 'Nura' catchier and easier to say than 'postmarketOS'. - The new logo and the .eco domain were seen as fitting the project's goals. - A few think the old name sounded inherently obsolete, and the new one avoids that. **The pushback** - Many feel 'Nura' is generic, meaningless, and sounds like a wellness/startup brand rather than an OS. - The name collides with numerous unrelated existing trademarks (health, audio, food brands), making search and differentiation harder. - They couldn't secure the nura.org domain or avoid trademark conflicts, undermining the point of rebranding for trademarkability. - Some contributors are upset about the project's policy banning AI-assisted contributions and say they'll stop contributing. **By community** - lobsters (mixed): Commenters debate whether the name is generic and trademark-crowded versus a genuinely welcome, more searchable improvement over the old one. - hackernews (heated): Strong disagreement over whether the new name is a bland, collision-prone misstep or a catchy upgrade, compounded by a separate heated dispute over the project's AI-contribution ban. **Hottest debate:** Whether 'Nura' is a meaningful improvement or a bland, trademark-crowded, corporate-sounding downgrade from 'postmarketOS'. **Open questions** - How will they differentiate from the many other companies/products already using the name 'Nura'? - Will the branding effort translate into progress on daily-driver viability for Linux phones? - How is 'Nura' meant to be pronounced? **Highlights** > Searching for "Nura" returns dozens of existing results. They couldn't even get nura.org! Is there really not a more distinct name they could've picked? Even Nura OS would make them easier to find in the long term. Non-exhaustive list of things already named "nura": - NURA: Premium Ingredients for Food & Wellness - Nura - Award-winning personalised sound - NURA: India's First Ai Powered Health Screening Center - Nura Clinics | Pain Management Specialists In Minnesota - Nura (German rapper) - NURA - Shop Now for Health Essentials - Nura | Hummus, Falafel & Shawarma - Nura: Rise of the Yokai Clan - Nura, a defunct consumer electronics company based in Melbourne - Nura Space: Workplace Management Platform Competing for this name seems like an uphill battle. > — [mzajc on hackernews · 1 comments](https://news.ycombinator.com/item?id=49872447) > Open source continues its streak of picking atrocious names. Just off the top of my head, in recent memory we have Raku, Kodi, Luanti, Valkey, and now Nura. Naming things is famously hard, but sometimes it feels like the Good Idea Fairy visits these projects and they aren't product-savvy enough to realize that humans are social, fickle creatures. You need to pick a name that your users won't be embarassed to say in a board room. There is a fairly sizable body of research-backed evidence that picking a cringe name reduces initial trust/comprehension. Lukewarm take: "I'm a Raku developer" makes one sound like someone with poor hygiene who watches far too much anime. Edit: also “floorp” the Firefox fork and “xonaly” the search engine. Who could forget those gems. > — [stackghost on hackernews · 1 comments](https://news.ycombinator.com/item?id=49870033) > So the name comes from nuraghe, a kind of ancient stone tower in Sardinia, intending to convey stability and strength. But nura is already a Sardinian word, it seems, for "daughter-in-law". Daughters-in-law can be strong and stable too, of course, so it doesn't matter much. > — [card\_zero on hackernews](https://news.ycombinator.com/item?id=49869896) > A welcome change in my books. "postmarketOS" always felt like both a mouthful and (might be a me problem) a weirdly "negative" name, like it makes devices non-marketable, despite the fact that it's meant to imply the exact opposite. Nura sounds nice and it sure is a lot more searchable as well. > — [nemin on lobsters · 2 points](https://lobste.rs/s/msjitj/postmarketos_rebrands_as_nura#c_4rnucm) > FYI: they don't accept AI contributions. From experience, AI is a 10x (or more) booster for getting a new device up and running - or porting mainline Linux to those super old (3.x) kernel forks. I'll not contribute back anymore - this is a real bummer, but I guess they made their choice. Context: https://news.ycombinator.com/item?id=49704503#49745309 https://docs.nura.eco/policies-and-processes/development/ai-... > — [denysvitali on hackernews · 4 comments](https://news.ycombinator.com/item?id=49868809) **Source threads** - [lobsters](https://lobste.rs/s/msjitj/postmarketos_rebrands_as_nura) · 66 points · 10 comments - [hackernews](https://news.ycombinator.com/item?id=49867553) · 138 points · 84 comments ## Similar posts on daily.dev - [State of Linux Mobile 2026: PostmarketOS & F-Droid Updates](https://daily.dev/posts/state-of-linux-mobile-2026-postmarketos-f-droid-updates-mljx7snap) · SitePoint · 1 upvotes · 0 comments - [deGoogled unGoogled smartphone operating systems and online services](https://daily.dev/posts/degoogled-ungoogled-smartphone-operating-systems-and-online-services-n92ed4n85) · Hacker News · 0 upvotes · 0 comments - [Murena Teams Up With German Manufacturer to Offer a €698 de-Googled Android Tablet](https://daily.dev/posts/murena-teams-up-with-german-manufacturer-to-offer-a-698-de-googled-android-tablet-to93nxqip) · It's Foss · 1 upvotes · 1 comments --- Tags: [#open-source](https://daily.dev/tags/open-source) [View this post on daily.dev](https://daily.dev/posts/postmarketos-rebrands-as-nura-bge74vuz9) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"postmarketOS rebrands as Nura","url":"https://daily.dev/posts/postmarketos-rebrands-as-nura-bge74vuz9","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/postmarketos-rebrands-as-nura-bge74vuz9"},"datePublished":"2026-09-27T21:27:34.838Z","dateModified":"2026-09-28T14:15:18.052Z","description":"postmarketOS, the mobile Linux distribution focused on extending smartphone lifespans, is rebranding to Nura, named after ancient Nuraghe stone structures in...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/3f3f2bdfee1a46a84164ce83792e74c7?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/3f3f2bdfee1a46a84164ce83792e74c7?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Lobsters","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Lobsters","logo":"https://media.daily.dev/image/upload/s--tl8v_Fku--/f_auto,t_logo/v1698841318/logos/lobste.jpg","url":"https://daily.dev/sources/lobsters"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/postmarketos-rebrands-as-nura-bge74vuz9","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"open-source","timeRequired":"PT5M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Lobsters","item":"https://daily.dev/sources/lobsters"},{"@type":"ListItem","position":3,"name":"postmarketOS rebrands as Nura"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/postmarketos-rebrands-as-nura-bge74vuz9#faq","mainEntity":[{"@type":"Question","name":"Why did postmarketOS change its name to Nura?","acceptedAnswer":{"@type":"Answer","text":"PostmarketOS renamed itself to Nura because the old name was hard to pronounce, inconsistently capitalized, and being purely descriptive could not be trademarked. The new name refers to Nuraghe, ancient Sardinian stone structures symbolizing longevity, matching the project's mission of extending device lifespans. The name was contributed by Davide Depau and selected via a range-voting process after evaluating over 300 community submissions. Developers tracking Linux mobile projects can follow ecosystem shifts like the Nura rename on daily.dev."}},{"@type":"Question","name":"What is the new website domain for the project formerly known as postmarketOS?","acceptedAnswer":{"@type":"Answer","text":"The project now uses Nura.eco instead of Nura.org, because the .org domain was already taken and its owner declined to sell it at a reasonable price. The .eco domain was chosen partly because its policies restrict greenwashing and align with the project's ecological mission of keeping devices useful for a decade. Keep tabs on project domain and identity changes like this one via daily.dev for open source Linux mobile work."}},{"@type":"Question","name":"Is the postmarketOS logo changing along with the rebrand to Nura?","acceptedAnswer":{"@type":"Answer","text":"The logo itself is staying, only receiving minor design fixes such as slightly increased spacing between the arrows for better legibility from a distance. It has also been rebuilt to be mathematically constructed so it can be precisely reproduced by anyone, but there is no visual overhaul tied to the Nura rename. Follow branding and tooling updates in open source mobile Linux projects through daily.dev."}}]} ```