--- title: postmarketOS rebrands to Nura after 18-month naming process description: The mobile Linux distribution postmarketOS, built on Alpine Linux, has renamed itself to Nura after an 18-month community-driven process. The old name was hard... canonical: https://daily.dev/posts/postmarketos-rebrands-to-nura-after-18-month-naming-process-grdbr4ly5 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: postmarketOS rebrands to Nura after 18-month naming process | daily.dev og:description: The mobile Linux distribution postmarketOS, built on Alpine Linux, has renamed itself to Nura after an 18-month community-driven process. The old name was hard... og:url: https://daily.dev/posts/postmarketos-rebrands-to-nura-after-18-month-naming-process-grdbr4ly5 og:image: https://api.daily.dev/og/posts/grDBr4lY5.png og:image:alt: postmarketOS rebrands to Nura after 18-month naming process og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # postmarketOS rebrands to Nura after 18-month naming process **[Collections](https://daily.dev/sources/collections)** · 2 min read · 49 upvotes · 4 comments ## Summary The mobile Linux distribution postmarketOS, built on Alpine Linux, has renamed itself to Nura after an 18-month community-driven process. The old name was hard to pronounce, awkward to capitalize, and couldn't be trademarked. Over 300 community-submitted names were narrowed to four finalists and put to a range vote, with Nura — named after ancient Sardinian stone structures symbolizing longevity — winning. The project has moved to nura.eco, filed a trademark, and is gradually updating user-facing strings while keeping the existing logo with minor spacing tweaks. ## Content postmarketOS, the mobile Linux distribution built on Alpine Linux and known for reviving old smartphones, is rebranding to **Nura**. The announcement came at a community conference after roughly 18 months of work. ## Why change the name? The old name caused a few practical problems. It was hard to pronounce, awkward to capitalize consistently, and purely descriptive — which meant it couldn't be trademarked. That last issue became more pressing once PINE64 started shipping phones with postmarketOS pre-installed, giving the project a commercial footprint it couldn't legally protect. ## How Nura was chosen The project collected over 300 community name suggestions, then a four-person committee used range voting to narrow those down to four finalists. Nura won the vote. The name comes from *Nuraghe* — ancient stone tower structures built in Sardinia, chosen for their association with longevity. The suggestion came from contributor Davide Depau. A trademark application for Nura has been filed, though it hasn't shown up in public databases yet. The project has moved to the [nura.eco](https://nura.eco) domain; nura.org was already taken. ## What's actually changing Not much visually. The logo keeps the same design with minor spacing fixes rather than a full redesign. User-facing strings across the project are being updated gradually. The current release is v26.06, with support for devices including the Fairphone 4, OnePlus 6/6T, PinePhone, PinePhone Pro, Librem 5, and various older Samsung and Xiaomi phones. ## Questions this post answers ### Why did postmarketOS change its name to Nura? postmarketOS renamed itself to Nura because the original name was hard to pronounce, inconsistently capitalized, and purely descriptive so it couldn't be trademarked. The rebrand followed an 18-month process where the community submitted over 300 name suggestions, a four-person committee picked four finalists, and a range vote selected Nura, named after ancient Sardinian stone structures symbolizing longevity. _Track how community Linux projects like this evolve their identity by following mobile Linux news on daily.dev._ ### Where can I find the new home for the postmarketOS project now that it's called Nura? The project's new home is nura.eco, since nura.org was already taken. A trademark application has been filed for the new name, and user-facing strings across the distribution are being updated gradually rather than all at once; the logo itself only received minor spacing adjustments instead of a full redesign. _Developers tracking mobile Linux distros can keep tabs on rebrands like this via daily.dev._ ## Community take How the wider developer community reacted, aggregated from 2 discussions and 94 comments across lobsters, hackernews (as of 2026-09-28). **TL;DR:** Reaction to the rename is split: many find the new name generic, corporate, or hard to search due to trademark collisions, while others appreciate it being more pronounceable and less 'obsolete-sounding' than the old descriptive name; a side debate erupted over the project's new AI-contribution policy. **Sentiment:** 25% positive · 30% mixed · 45% skeptical **The case for** - Some find 'Nura' catchier and easier to say than 'postmarketOS'. - The new logo and the .eco domain were seen as fitting the project's goals. - A few think the old name sounded inherently obsolete, and the new one avoids that. **The pushback** - Many feel 'Nura' is generic, meaningless, and sounds like a wellness/startup brand rather than an OS. - The name collides with numerous unrelated existing trademarks (health, audio, food brands), making search and differentiation harder. - They couldn't secure the nura.org domain or avoid trademark conflicts, undermining the point of rebranding for trademarkability. - Some contributors are upset about the project's policy banning AI-assisted contributions and say they'll stop contributing. **By community** - lobsters (mixed): Commenters debate whether the name is generic and trademark-crowded versus a genuinely welcome, more searchable improvement over the old one. - hackernews (heated): Strong disagreement over whether the new name is a bland, collision-prone misstep or a catchy upgrade, compounded by a separate heated dispute over the project's AI-contribution ban. **Hottest debate:** Whether 'Nura' is a meaningful improvement or a bland, trademark-crowded, corporate-sounding downgrade from 'postmarketOS'. **Open questions** - How will they differentiate from the many other companies/products already using the name 'Nura'? - Will the branding effort translate into progress on daily-driver viability for Linux phones? - How is 'Nura' meant to be pronounced? **Highlights** > Searching for "Nura" returns dozens of existing results. They couldn't even get nura.org! Is there really not a more distinct name they could've picked? Even Nura OS would make them easier to find in the long term. Non-exhaustive list of things already named "nura": - NURA: Premium Ingredients for Food & Wellness - Nura - Award-winning personalised sound - NURA: India's First Ai Powered Health Screening Center - Nura Clinics | Pain Management Specialists In Minnesota - Nura (German rapper) - NURA - Shop Now for Health Essentials - Nura | Hummus, Falafel & Shawarma - Nura: Rise of the Yokai Clan - Nura, a defunct consumer electronics company based in Melbourne - Nura Space: Workplace Management Platform Competing for this name seems like an uphill battle. > — [mzajc on hackernews · 1 comments](https://news.ycombinator.com/item?id=49872447) > Open source continues its streak of picking atrocious names. Just off the top of my head, in recent memory we have Raku, Kodi, Luanti, Valkey, and now Nura. Naming things is famously hard, but sometimes it feels like the Good Idea Fairy visits these projects and they aren't product-savvy enough to realize that humans are social, fickle creatures. You need to pick a name that your users won't be embarassed to say in a board room. There is a fairly sizable body of research-backed evidence that picking a cringe name reduces initial trust/comprehension. Lukewarm take: "I'm a Raku developer" makes one sound like someone with poor hygiene who watches far too much anime. Edit: also “floorp” the Firefox fork and “xonaly” the search engine. Who could forget those gems. > — [stackghost on hackernews · 1 comments](https://news.ycombinator.com/item?id=49870033) > So the name comes from nuraghe, a kind of ancient stone tower in Sardinia, intending to convey stability and strength. But nura is already a Sardinian word, it seems, for "daughter-in-law". Daughters-in-law can be strong and stable too, of course, so it doesn't matter much. > — [card\_zero on hackernews](https://news.ycombinator.com/item?id=49869896) > A welcome change in my books. "postmarketOS" always felt like both a mouthful and (might be a me problem) a weirdly "negative" name, like it makes devices non-marketable, despite the fact that it's meant to imply the exact opposite. Nura sounds nice and it sure is a lot more searchable as well. > — [nemin on lobsters · 2 points](https://lobste.rs/s/msjitj/postmarketos_rebrands_as_nura#c_4rnucm) > FYI: they don't accept AI contributions. From experience, AI is a 10x (or more) booster for getting a new device up and running - or porting mainline Linux to those super old (3.x) kernel forks. I'll not contribute back anymore - this is a real bummer, but I guess they made their choice. Context: https://news.ycombinator.com/item?id=49704503#49745309 https://docs.nura.eco/policies-and-processes/development/ai-... > — [denysvitali on hackernews · 4 comments](https://news.ycombinator.com/item?id=49868809) **Source threads** - [lobsters](https://lobste.rs/s/msjitj/postmarketos_rebrands_as_nura) · 66 points · 10 comments - [hackernews](https://news.ycombinator.com/item?id=49867553) · 138 points · 84 comments ## Community discussion Top comments from developers on daily.dev. **@starfallcodes** · 4 upvotes > corporate ahh name **@baz14** · 2 upvotes > History shows that any brand name longer than 5 chars eventually gets changed/abbr (e.g., AWS, RHEL, GTA...) **@enzon3** · 1 upvotes > I don't mind it, postmarketOS (aka pmOS) felt very clanky. Looking at it from an honest standpoint, Nura seems quite bland, but it is an improvement nonetheless so I'm not mad **@akkitto** · 0 upvotes > 18 months only? Well spent time/money. ## Similar posts on daily.dev - [Nura \(postmarketOS\): The road to daily-drivable mainline phones](https://daily.dev/posts/nura-postmarketos-the-road-to-daily-drivable-mainline-phones-36drcjxt0) · Lobsters · 1 upvotes · 0 comments - [v26.06: Alpen Avocado](https://daily.dev/posts/v26-06-alpen-avocado-fq0f6x1ib) · Lobsters · 0 upvotes · 0 comments - [State of Linux Mobile 2026: PostmarketOS & F-Droid Updates](https://daily.dev/posts/state-of-linux-mobile-2026-postmarketos-f-droid-updates-mljx7snap) · SitePoint · 1 upvotes · 0 comments - [Murena Just Made The Fairphone \(Gen. 6\) Better\!](https://daily.dev/posts/murena-just-made-the-fairphone-gen-6-better--qcw4072lq) · It's Foss · 0 upvotes · 0 comments --- Tags: [#tech-news](https://daily.dev/tags/tech-news) [View this post on daily.dev](https://daily.dev/posts/postmarketos-rebrands-to-nura-after-18-month-naming-process-grdbr4ly5) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"postmarketOS rebrands to Nura after 18-month naming process","url":"https://daily.dev/posts/postmarketos-rebrands-to-nura-after-18-month-naming-process-grdbr4ly5","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/postmarketos-rebrands-to-nura-after-18-month-naming-process-grdbr4ly5"},"datePublished":"2026-09-27T21:28:15.889Z","dateModified":"2026-09-28T14:15:33.508Z","description":"The mobile Linux distribution postmarketOS, built on Alpine Linux, has renamed itself to Nura after an 18-month community-driven process. 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Looking at it from an honest standpoint, Nura seems quite bland, but it is an improvement nonetheless so I’m not mad","datePublished":"2026-09-28T14:01:41.490Z","url":"https://daily.dev/posts/grDBr4lY5#c-Jl7IdVxaA","author":{"@type":"Person","name":"Liam","url":"https://daily.dev/enzon3","image":"https://avatars.githubusercontent.com/u/37979038?v=4"},"interactionStatistic":{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1}},{"@type":"Comment","text":"18 months only? Well spent time/money.","datePublished":"2026-09-29T08:11:56.371Z","url":"https://daily.dev/posts/grDBr4lY5#c-3v31xSCun","author":{"@type":"Person","name":"Daniel","url":"https://daily.dev/akkitto","image":"https://media.daily.dev/image/upload/s--FtwJqX4c--/f_auto/v1754900041/avatars/avatar_29TCpY2hJR72V3BlxPXzX?_a=BAMClqZW0"}}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/postmarketos-rebrands-to-nura-after-18-month-naming-process-grdbr4ly5#faq","mainEntity":[{"@type":"Question","name":"Why did postmarketOS change its name to Nura?","acceptedAnswer":{"@type":"Answer","text":"postmarketOS renamed itself to Nura because the original name was hard to pronounce, inconsistently capitalized, and purely descriptive so it couldn't be trademarked. The rebrand followed an 18-month process where the community submitted over 300 name suggestions, a four-person committee picked four finalists, and a range vote selected Nura, named after ancient Sardinian stone structures symbolizing longevity. Track how community Linux projects like this evolve their identity by following mobile Linux news on daily.dev."}},{"@type":"Question","name":"Where can I find the new home for the postmarketOS project now that it's called Nura?","acceptedAnswer":{"@type":"Answer","text":"The project's new home is nura.eco, since nura.org was already taken. A trademark application has been filed for the new name, and user-facing strings across the distribution are being updated gradually rather than all at once; the logo itself only received minor spacing adjustments instead of a full redesign. Developers tracking mobile Linux distros can keep tabs on rebrands like this via daily.dev."}}]} ```