Viget shares how they applied UX research and user testing to their own website redesign, resisting the temptation to rely solely on internal expertise. They conducted mixed-methods research including analytics, session recordings, competitive analysis, and client interviews, running it in parallel with design and development. Key findings included discovering clients visit the site at a different journey stage than assumed, and that overly design-forward interactive elements could alienate potential clients. The post argues that scoped 'just enough research' saves time and money by catching misalignments early, enabling teams to launch with confidence rather than hope.
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