--- title: Price, battery life, performance – that's how you sell PCs description: Enterprise PC buyers in Q4 2025 prioritized traditional factors like price, battery life, and performance over AI capabilities. While 54% of laptops shipped... canonical: https://daily.dev/posts/price-battery-life-performance-that-s-how-you-sell-pcs-4trj7zdav twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Price, battery life, performance – that's how you sell PCs | daily.dev og:description: Enterprise PC buyers in Q4 2025 prioritized traditional factors like price, battery life, and performance over AI capabilities. While 54% of laptops shipped... og:url: https://daily.dev/posts/price-battery-life-performance-that-s-how-you-sell-pcs-4trj7zdav og:image: https://api.daily.dev/og/posts/4Trj7zDav.png og:image:alt: Price, battery life, performance – that's how you sell PCs og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Price, battery life, performance – that's how you sell PCs **[The Register](https://daily.dev/sources/theregister)** · 4 min read · 0 upvotes · 0 comments ## Summary Enterprise PC buyers in Q4 2025 prioritized traditional factors like price, battery life, and performance over AI capabilities. While 54% of laptops shipped contained NPUs, and 25% were next-gen AI hardware with 40+ TOPs, adoption remains slow due to high prices and lack of compelling AI applications. Average UK business PC prices dropped 7% year-over-year to around £1,000. Major vendors like Dell, HP, and Lenovo saw slower-than-expected sales, with Dell admitting it focused too heavily on premium segments. The Windows 10 to 11 migration also failed to drive expected demand. Memory price increases due to AI datacenter demand for HBM creating DRAM shortages pose additional challenges for 2026. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Memory prices are slowing because buyers ran out of money](https://daily.dev/posts/memory-prices-are-slowing-because-buyers-ran-out-of-money-rhhobjb9g) · The Next Web · 0 upvotes · 0 comments - [Global PC shipments spike despite tariff-related US slowdown](https://daily.dev/posts/global-pc-shipments-spike-despite-tariff-related-us-slowdown-20aw0yb1d) · The Register · 0 upvotes · 0 comments - [Windows laptops are having the best year ever, except for one massive catch](https://daily.dev/posts/windows-laptops-are-having-the-best-year-ever-except-for-one-massive-catch-poajhjlxu) · XDA Developers · 0 upvotes · 0 comments - [Windows 10 Deadline Boosts Mac Sales](https://daily.dev/posts/windows-10-deadline-boosts-mac-sales-vva7j9cxk) · Hacker News · 3 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#hardware](https://daily.dev/tags/hardware), [#microsoft](https://daily.dev/tags/microsoft), [#tech-news](https://daily.dev/tags/tech-news), [#windows](https://daily.dev/tags/windows) [View this post on daily.dev](https://daily.dev/posts/price-battery-life-performance-that-s-how-you-sell-pcs-4trj7zdav) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Price, battery life, performance – that's how you sell PCs","url":"https://daily.dev/posts/price-battery-life-performance-that-s-how-you-sell-pcs-4trj7zdav","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/price-battery-life-performance-that-s-how-you-sell-pcs-4trj7zdav"},"datePublished":"2026-01-19T11:05:19.744Z","dateModified":"2026-03-15T05:52:30.419Z","description":"Enterprise PC buyers in Q4 2025 prioritized traditional factors like price, battery life, and performance over AI capabilities. While 54% of laptops shipped...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/63618312b8befcd49c77d37babd79a1d?_a=AQAEulh","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/63618312b8befcd49c77d37babd79a1d?_a=AQAEulh","isAccessibleForFree":true,"articleSection":"The Register","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Register","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/66aa2113fdad463992ffcbf0e8963fda","url":"https://daily.dev/sources/theregister"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/price-battery-life-performance-that-s-how-you-sell-pcs-4trj7zdav","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ai,hardware,microsoft,tech-news,windows","timeRequired":"PT4M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Register","item":"https://daily.dev/sources/theregister"},{"@type":"ListItem","position":3,"name":"Price, battery life, performance – that's how you sell PCs"}]} ```