--- title: Publishers Are Ready to Block Google. Blocking Is Not a... description: Publishers like Reddit, USA Today, and Reuters are weighing whether to block Google amid declining organic search traffic driven by AI Overviews. The original... canonical: https://daily.dev/posts/publishers-are-ready-to-block-google-blocking-is-not-a-strategy--62hfpg4sf twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Publishers Are Ready to Block Google. Blocking Is Not a Strategy. | daily.dev og:description: Publishers like Reddit, USA Today, and Reuters are weighing whether to block Google amid declining organic search traffic driven by AI Overviews. The original... og:url: https://daily.dev/posts/publishers-are-ready-to-block-google-blocking-is-not-a-strategy--62hfpg4sf og:image: https://api.daily.dev/og/posts/62hFpg4sf.png og:image:alt: Publishers Are Ready to Block Google. Blocking Is Not a Strategy. og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Publishers Are Ready to Block Google. Blocking Is Not a Strategy. **[Security Boulevard](https://daily.dev/sources/securityboulevard)** · 14 min read · 0 upvotes · 0 comments ## Summary Publishers like Reddit, USA Today, and Reuters are weighing whether to block Google amid declining organic search traffic driven by AI Overviews. The original WSJ story contained Semrush figures that were later corrected — the actual traffic declines are significant but less dramatic than initially reported. The core argument is that blocking Google is a negotiating posture, not a viable strategy, for most publishers and especially for B2B SaaS companies. Reddit can credibly threaten Google because it has irreplaceable content, a $60M/year contract, and a renewal date — most B2B sites have none of these. The UK CMA has ordered Google to let publishers opt out of AI features without losing search rankings, and Cloudflare is changing defaults on September 15, 2026 to block mixed-use crawlers on ad-carrying pages. For B2B SaaS, the recommended approach is to audit crawl-to-referral ratios, build content models can't summarize (interactive tools, original data), structure content for AI extraction, own direct distribution channels, and shift reporting from sessions to citation share. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Publishers will be able to opt out of AI Search, thanks to new regulation](https://daily.dev/posts/publishers-will-be-able-to-opt-out-of-ai-search-thanks-to-new-regulation-deytpvqxj) · TechCrunch · 0 upvotes · 0 comments - [Google says it will let publishers opt out of AI overviews](https://daily.dev/posts/google-says-it-will-let-publishers-opt-out-of-ai-overviews-crvcerbab) · The Register · 0 upvotes · 0 comments - [UK forces Google to offer AI search opt-out for publishers](https://daily.dev/posts/uk-forces-google-to-offer-ai-search-opt-out-for-publishers-uzugxkqnr) · The Next Web · 3 upvotes · 1 comments - [Content Independence Day, one year on: building the business model for the agentic Internet](https://daily.dev/posts/content-independence-day-one-year-on-building-the-business-model-for-the-agentic-internet-y7p26qdq7) · Cloudflare · 0 upvotes · 0 comments --- Tags: [#google](https://daily.dev/tags/google), [#seo](https://daily.dev/tags/seo) [View this post on daily.dev](https://daily.dev/posts/publishers-are-ready-to-block-google-blocking-is-not-a-strategy--62hfpg4sf) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Publishers Are Ready to Block Google. 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