Macy's senior director of engineering Murali Murugan outlines how the retailer is adopting an 'AI-first' philosophy — embedding AI directly into personalization, search, inventory, and software development rather than layering it on top of existing systems. Key initiatives include Ask Macy's, a conversational shopping assistant that acts as a personal stylist. The broader strategy focuses on compressing the gap between customer signals and business actions, with AI serving as an invisible augmentation layer rather than a replacement for human judgment. This content is sponsored by Infosys.
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