--- title: "Repositioning retail for the AI era" url: https://daily.dev/posts/repositioning-retail-for-the-ai-era-4euy7dryd source_url: https://www.technologyreview.com/2026/06/25/1137848/repositioning-retail-for-the-ai-era type: article source: "MIT Technology Review" published: 2026-06-25T14:56:18.260Z updated: 2026-06-25T15:29:50.197Z tags: ["ai"] reading_time: 4 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Repositioning retail for the AI era **[MIT Technology Review](https://daily.dev/sources/technologyreview)** · 4 min read · 0 upvotes · 0 comments ## Summary Macy's senior director of engineering Murali Murugan outlines how the retailer is adopting an 'AI-first' philosophy — embedding AI directly into personalization, search, inventory, and software development rather than layering it on top of existing systems. Key initiatives include Ask Macy's, a conversational shopping assistant that acts as a personal stylist. The broader strategy focuses on compressing the gap between customer signals and business actions, with AI serving as an invisible augmentation layer rather than a replacement for human judgment. This content is sponsored by Infosys. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [From Search to Sale: How AI Is Redefining Customer Engagement and Loyalty in Retail](https://daily.dev/posts/from-search-to-sale-how-ai-is-redefining-customer-engagement-and-loyalty-in-retail-pu9y2aud5) · databricks · 3 upvotes · 0 comments - [When Retail AI Meets the Store Floor](https://daily.dev/posts/when-retail-ai-meets-the-store-floor-4gyw0t7w8) · Cisco · 0 upvotes · 0 comments - [Target appoints its first chief AI officer as retailers scale up AI spending](https://daily.dev/posts/target-appoints-its-first-chief-ai-officer-as-retailers-scale-up-ai-spending-synqhwd1b) · The Next Web · 0 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai) [View this post on daily.dev](https://daily.dev/posts/repositioning-retail-for-the-ai-era-4euy7dryd)