---
title: "Rethinking Data Visualisation: A UX Approach To Dashboards That Actually Drives Decisions — Smashing Magazine"
url: https://daily.dev/posts/rethinking-data-visualisation-a-ux-approach-to-dashboards-that-actually-drives-decisions-smashing-fv68nixpc
source_url: https://smashingmagazine.com/2026/08/rethinking-data-visualisation-ux-approach-dashboards
type: article
source: "Smashing Magazine"
published: 2026-08-26T13:49:46.470Z
updated: 2026-08-26T14:09:57.551Z
tags: ["ux", "data-visualization", "product-management"]
reading_time: 16
upvotes: 1
comments: 0
language: en
---

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# Rethinking Data Visualisation: A UX Approach To Dashboards That Actually Drives Decisions — Smashing Magazine

**[Smashing Magazine](https://daily.dev/sources/smashing)** · 16 min read · 1 upvotes · 0 comments

## Summary

A framework for designing dashboards that actually drive decisions, arguing that 80% of successful data visualization work happens before any chart is drawn. Three upstream questions are proposed: context (what question is this answering), audience (who is reading it and how literate/accountable are they), and insight (what should change once the data lands). A case study walks through building a B2B SaaS talent-management dashboard, covering the choice of competency metrics over vanity metrics like time-spent, radar charts for multi-dimensional skill data, consistent color systems, and separate mental models for individual contributors versus managers. Reports improved engagement and reduced churn after redesign, while acknowledging isolating causal impact is hard.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://smashingmagazine.com/2026/08/rethinking-data-visualisation-ux-approach-dashboards>

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---

Tags: [#ux](https://daily.dev/tags/ux), [#data-visualization](https://daily.dev/tags/data-visualization), [#product-management](https://daily.dev/tags/product-management)

[View this post on daily.dev](https://daily.dev/posts/rethinking-data-visualisation-a-ux-approach-to-dashboards-that-actually-drives-decisions-smashing-fv68nixpc)
