--- title: Rilla pays $1.7M a year in rent for 72-hour-week staff description: Rilla, an AI startup building sales coaching software, spends $1.7M annually on housing stipends so employees live within a 10-minute bike ride of its... canonical: https://daily.dev/posts/rilla-pays-1-7m-a-year-in-rent-for-72-hour-week-staff-gldmfqiwx twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Rilla pays $1.7M a year in rent for 72-hour-week staff | daily.dev og:description: Rilla, an AI startup building sales coaching software, spends $1.7M annually on housing stipends so employees live within a 10-minute bike ride of its... og:url: https://daily.dev/posts/rilla-pays-1-7m-a-year-in-rent-for-72-hour-week-staff-gldmfqiwx og:image: https://api.daily.dev/og/posts/GLDmfQIwX.png og:image:alt: Rilla pays $1.7M a year in rent for 72-hour-week staff og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Rilla pays $1.7M a year in rent for 72-hour-week staff **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary Rilla, an AI startup building sales coaching software, spends $1.7M annually on housing stipends so employees live within a 10-minute bike ride of its Williamsburg, NYC office. In exchange, staff work 72-hour weeks — 12 hours a day, six days a week. CEO Sebastian Jimenez frames the perks (meals, gym, sauna, expert-selected office ventilation) as tools for focus and flow rather than comfort, claiming each engineer generates $4–5M in annual revenue. The total perk spend runs ~$4.4M across ~120 staff. The model reflects a broader trend of elite-small-team startups demanding marathon hours in exchange for premium working conditions. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [‘AI-pilled’ firms spend $7,500 per employee each month on AI](https://daily.dev/posts/ai-pilled-firms-spend-7-500-per-employee-each-month-on-ai-p1vqbxyav) · TechCrunch · 3 upvotes · 0 comments - [Payroll startup Remote says it grew revenue 50% per employee without adding headcount](https://daily.dev/posts/payroll-startup-remote-says-it-grew-revenue-50-per-employee-without-adding-headcount-vwdvqnd7r) · TechCrunch · 0 upvotes · 0 comments --- Tags: [#remote-work](https://daily.dev/tags/remote-work) [View this post on daily.dev](https://daily.dev/posts/rilla-pays-1-7m-a-year-in-rent-for-72-hour-week-staff-gldmfqiwx) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Rilla pays $1.7M a year in rent for 72-hour-week staff","url":"https://daily.dev/posts/rilla-pays-1-7m-a-year-in-rent-for-72-hour-week-staff-gldmfqiwx","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/rilla-pays-1-7m-a-year-in-rent-for-72-hour-week-staff-gldmfqiwx"},"datePublished":"2026-07-08T18:54:18.910Z","dateModified":"2026-07-08T18:54:37.522Z","description":"Rilla, an AI startup building sales coaching software, spends $1.7M annually on housing stipends so employees live within a 10-minute bike ride of its...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/161e7938f2fb5f3d1255632cbba5c592?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/161e7938f2fb5f3d1255632cbba5c592?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/rilla-pays-1-7m-a-year-in-rent-for-72-hour-week-staff-gldmfqiwx","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"remote-work","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"Rilla pays $1.7M a year in rent for 72-hour-week staff"}]} ```