--- title: "Roblox applies restrictions to games featuring \"reward-driven media feeds\" available in Roblox Kids and Select" url: https://daily.dev/posts/roblox-applies-restrictions-to-games-featuring-reward-driven-media-feeds-available-in-roblox-kids--elalrg3gn source_url: https://www.gamesindustry.biz/roblox-applies-restrictions-to-games-featuring-reward-driven-media-feeds-available-in-roblox-kids-and-select type: article source: "GamesIndustry.biz" published: 2026-08-26T08:12:09.774Z updated: 2026-08-26T08:12:38.173Z tags: ["game-development"] reading_time: 2 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Roblox applies restrictions to games featuring "reward-driven media feeds" available in Roblox Kids and Select **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 2 min read · 0 upvotes · 0 comments ## Summary Roblox has introduced a policy banning "reward-driven media feeds" from games available in its Kids and Select categories. Games combining a media feed (short-form video, image feeds, or story-style content) with autoplay, autoscroll, infinite scroll, or continuous replay loops, plus rewards tied to ongoing viewing, will be removed unless redesigned to comply. The policy does not affect Rewarded Video Ads since those require active user initiation and have rate limits. This follows the takedown of pet-collecting game Steal an Egg, which had players watch a continuous content feed on a virtual treadmill for rewards. It also comes amid a US Senate Judiciary Subcommittee investigation into Roblox over child safety concerns, and after Roblox open-sourced three AI safety models via ROOST. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What is Roblox's new policy on reward-driven media feeds in Kids and Select games? Roblox now restricts games in its Kids and Select categories that combine a media feed (short-form videos, image feeds, or social media-style stories) with autoplay, continuous replay loop, infinite scroll, or autoscroll, plus reward mechanics requiring or implying ongoing viewing. Games violating this will be removed from Kids and Select unless the mechanic is redesigned, and the Engaged Player criteria will not reset after adjustment. _daily.dev tracks platform policy shifts like this for developers building on Roblox._ ### Does Roblox's reward-driven media feed policy affect Rewarded Video Ads? No, Rewarded Video Ads are exempt from the policy because a user must actively initiate the ad, and rate limits apply to how many a user can watch, distinguishing them from autoplay or infinite scroll feeds tied to rewards. This exemption lets standard ad monetization continue while banning doomscroll-style reward loops in Kids and Select games. _Roblox developers weighing monetization options can follow policy nuances like this on daily.dev._ ### Why was the Roblox game Steal an Egg taken offline? Steal an Egg, a pet-collecting simulator, was removed from Roblox for including a mechanic that encouraged players to watch a continuous content feed while running on a virtual treadmill to earn rewards. This doomscrolling-style design directly prompted Roblox's new restrictions on reward-driven media feeds in Kids and Select games. _daily.dev helps developers stay ahead of enforcement actions shaping what mechanics survive on Roblox._ ## Similar posts on daily.dev - [Roblox launches new age-based accounts and expanded parental controls "to build age-appropriate experiences for all"](https://daily.dev/posts/roblox-launches-new-age-based-accounts-and-expanded-parental-controls-to-build-age-appropriate-expe-5ee16hwtz) · GamesIndustry.biz · 0 upvotes · 0 comments - [Roblox announces short-form video feed for gameplay clips, new AI tools for creators, and more](https://daily.dev/posts/roblox-announces-short-form-video-feed-for-gameplay-clips-new-ai-tools-for-creators-and-more-yvouvkj0j) · TechCrunch · 2 upvotes · 0 comments --- Tags: [#game-development](https://daily.dev/tags/game-development) [View this post on daily.dev](https://daily.dev/posts/roblox-applies-restrictions-to-games-featuring-reward-driven-media-feeds-available-in-roblox-kids--elalrg3gn)