--- title: Roblox launches an AI-powered game creation feature in... description: Roblox announced a new 'Build' feature that lets users create games on mobile using simple text prompts, requiring no programming experience. Powered by a mix... canonical: https://daily.dev/posts/roblox-launches-an-ai-powered-game-creation-feature-in-its-mobile-app-kkdothcug twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Roblox launches an AI-powered game creation feature in its mobile app | daily.dev og:description: Roblox announced a new 'Build' feature that lets users create games on mobile using simple text prompts, requiring no programming experience. Powered by a mix... og:url: https://daily.dev/posts/roblox-launches-an-ai-powered-game-creation-feature-in-its-mobile-app-kkdothcug og:image: https://api.daily.dev/og/posts/KKDoThCuG.png og:image:alt: Roblox launches an AI-powered game creation feature in its mobile app og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Roblox launches an AI-powered game creation feature in its mobile app **[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 2 comments ## Summary Roblox announced a new 'Build' feature that lets users create games on mobile using simple text prompts, requiring no programming experience. Powered by a mix of open-source and proprietary AI models, it handles gameplay mechanics, environments, characters, and sound. The feature enters public alpha on July 28 in New Zealand for users aged 9+, with publishing rights for those 16+. Roblox plans to rank AI-generated games by player retention to filter out low-quality content. The announcement comes amid broader industry concerns — a GDC survey found 52% of game professionals believe generative AI is negatively impacting the industry. Roblox is also developing AI agents for playtesting and analytics, a 3D asset generation model, and a scene-generation model. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What is Roblox's new Build feature and how does it work? Build is a Roblox feature that lets users generate a basic game from a single text prompt, such as "a cozy adventure game set in a dense forest," without programming experience. It is powered by a mix of open-source and proprietary Roblox AI models and handles gameplay mechanics, environment, characters, visual style, and sound; users can then modify and share the result. _Track how AI game-generation tools like Roblox Build evolve by following daily.dev's AI and gaming coverage._ ### When does Roblox's Build AI game creation feature launch and who can access it? Build enters public alpha testing on July 28, initially limited to age-verified users in New Zealand aged nine and older. Users aged 16 and up can publish their creations to a global audience. A free, basic version will be available alongside paid options. _Developers weighing how AI creation tools reshape platforms like Roblox can follow the rollout on daily.dev._ ### How is Roblox addressing concerns about AI-generated 'slop' games flooding its platform? Roblox plans to rank AI-generated games by player retention, the same discovery system used for other games on the platform, so unplayed games won't be featured prominently. The company stated its discovery systems highlight long-term retention rather than AI slop, and that homepage quality standards are not changing. This comes as 52% of game industry professionals surveyed at the Game Developer Conference said generative AI is having a negative impact on the industry. _Creators concerned about AI-generated competition on platforms like Roblox can track these shifts on daily.dev._ ## Community discussion Top comments from developers on daily.dev. **@carsonstricker** · 0 upvotes > When will this platform finally kick the bucket? **@carsonstricker** · 0 upvotes > > Our discovery systems are designed to highlight games with long-term retention, which doesn’t include AI slop. The quality of games on the homepage isn’t changing > > > The homepage already _is_ AI slop, just not AI slop generated on people's smartphones. This will only have negative impact on the quality of content on the platform, which is already at an all-time low. ## Similar posts on daily.dev - [Roblox debuts tool for players to AI-generate interactive in-game objects, promises "full scene generation" is coming](https://daily.dev/posts/roblox-debuts-tool-for-players-to-ai-generate-interactive-in-game-objects-promises-full-scene-gene-vx3drzrqv) · GamesIndustry.biz · 0 upvotes · 0 comments --- Tags: [#game-development](https://daily.dev/tags/game-development), [#genai](https://daily.dev/tags/genai), [#nocode](https://daily.dev/tags/nocode) [View this post on daily.dev](https://daily.dev/posts/roblox-launches-an-ai-powered-game-creation-feature-in-its-mobile-app-kkdothcug) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Roblox launches an AI-powered game creation feature in its mobile app","url":"https://daily.dev/posts/roblox-launches-an-ai-powered-game-creation-feature-in-its-mobile-app-kkdothcug","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/roblox-launches-an-ai-powered-game-creation-feature-in-its-mobile-app-kkdothcug"},"datePublished":"2026-07-16T18:23:15.377Z","dateModified":"2026-09-13T20:16:58.452Z","description":"Roblox announced a new 'Build' feature that lets users create games on mobile using simple text prompts, requiring no programming experience. 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The quality of games on the homepage isn’t changing\n\nThe homepage already is AI slop, just not AI slop generated on people’s smartphones. This will only have negative impact on the quality of content on the platform, which is already at an all-time low.","datePublished":"2026-07-16T19:27:31.886Z","url":"https://daily.dev/posts/KKDoThCuG#c-dJapn6ekG","author":{"@type":"Person","name":"Carson Stricker","url":"https://daily.dev/carsonstricker","image":"https://lh3.googleusercontent.com/a/ACg8ocLHKMxVeUyEPRBm8-x7IrRrB72aJ3KjGS3i3TYJljH1Q5ie7pU=s96-c"}}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/roblox-launches-an-ai-powered-game-creation-feature-in-its-mobile-app-kkdothcug#faq","mainEntity":[{"@type":"Question","name":"What is Roblox's new Build feature and how does it work?","acceptedAnswer":{"@type":"Answer","text":"Build is a Roblox feature that lets users generate a basic game from a single text prompt, such as \"a cozy adventure game set in a dense forest,\" without programming experience. It is powered by a mix of open-source and proprietary Roblox AI models and handles gameplay mechanics, environment, characters, visual style, and sound; users can then modify and share the result. Track how AI game-generation tools like Roblox Build evolve by following daily.dev's AI and gaming coverage."}},{"@type":"Question","name":"When does Roblox's Build AI game creation feature launch and who can access it?","acceptedAnswer":{"@type":"Answer","text":"Build enters public alpha testing on July 28, initially limited to age-verified users in New Zealand aged nine and older. Users aged 16 and up can publish their creations to a global audience. A free, basic version will be available alongside paid options. 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