Robert Polacek, co-founder of RoseBernard Studio, shares his philosophy that AI works best when invisible — handling mundane tasks behind the scenes so designers can focus on creative work. He argues smaller studios have an agility advantage over large firms when adopting new tools, since they can evaluate and switch software quickly without the overhead of training large teams. Polacek notes AI hasn't replaced jobs at his studio but has eliminated repetitive tasks, lowering the barrier for younger talent to make an impact. He also sees AI enabling boutique firms to accomplish work that once required large departments, opening new collaborative opportunities across the industry.
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