---
title: "RoseBernard Studio's Robert Polacek on why AI belongs behind the curtain in design"
url: https://daily.dev/posts/rosebernard-studio-s-robert-polacek-on-why-ai-belongs-behind-the-curtain-in-design-8qmoojycw
source_url: https://thenextweb.com/news/rosebernard-studio-robert-polacek-ai-behind-curtain-design
type: article
source: "The Next Web"
published: 2026-05-15T13:36:23.355Z
updated: 2026-05-15T13:36:48.789Z
tags: ["ai", "architecture"]
reading_time: 5
upvotes: 0
comments: 0
language: en
---

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# RoseBernard Studio's Robert Polacek on why AI belongs behind the curtain in design

**[The Next Web](https://daily.dev/sources/tnw)** · 5 min read · 0 upvotes · 0 comments

## Summary

Robert Polacek, co-founder of RoseBernard Studio, shares his philosophy that AI works best when invisible — handling mundane tasks behind the scenes so designers can focus on creative work. He argues smaller studios have an agility advantage over large firms when adopting new tools, since they can evaluate and switch software quickly without the overhead of training large teams. Polacek notes AI hasn't replaced jobs at his studio but has eliminated repetitive tasks, lowering the barrier for younger talent to make an impact. He also sees AI enabling boutique firms to accomplish work that once required large departments, opening new collaborative opportunities across the industry.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://thenextweb.com/news/rosebernard-studio-robert-polacek-ai-behind-curtain-design>

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Tags: [#ai](https://daily.dev/tags/ai), [#architecture](https://daily.dev/tags/architecture)

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