--- title: Sable raised $45 million from Sequoia to build an AI... description: Sable, a startup less than a year old, has raised $45 million from Sequoia Capital and 8VC to develop Aidan, an AI system designed to run live product demos... canonical: https://daily.dev/posts/sable-raised-45-million-from-sequoia-to-build-an-ai-that-runs-product-demos-instead-of-humans-6dmjcpfsi twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Sable raised $45 million from Sequoia to build an AI that runs product demos instead of humans | daily.dev og:description: Sable, a startup less than a year old, has raised $45 million from Sequoia Capital and 8VC to develop Aidan, an AI system designed to run live product demos... og:url: https://daily.dev/posts/sable-raised-45-million-from-sequoia-to-build-an-ai-that-runs-product-demos-instead-of-humans-6dmjcpfsi og:image: https://api.daily.dev/og/posts/6DMjCpfsI.png og:image:alt: Sable raised $45 million from Sequoia to build an AI that runs product demos instead of humans og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Sable raised $45 million from Sequoia to build an AI that runs product demos instead of humans **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary Sable, a startup less than a year old, has raised $45 million from Sequoia Capital and 8VC to develop Aidan, an AI system designed to run live product demos and replace human sales workflows. Aidan operates in a shared browser window, actively navigating the product alongside buyers, and can switch languages mid-conversation. It is trained on a company's sales call recordings, documentation, and marketing materials. Notion and Decagon are already using it in production. Sable claims Aidan can absorb four human roles: sales development, demo specialist, solutions engineer, and customer-success onboarding. The funding comes amid a growing agentic AI market estimated at $9–10 billion in 2026, projected to reach $57 billion by 2031. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [An AI agent startup just let its agent run its $100 million fundraise](https://daily.dev/posts/an-ai-agent-startup-just-let-its-agent-run-its-100-million-fundraise-fwjmlsioh) · TechCrunch · 0 upvotes · 0 comments - [Sail raises $80M to make AI agents cheaper to run](https://daily.dev/posts/sail-raises-80m-to-make-ai-agents-cheaper-to-run-znfq32f4p) · The Next Web · 0 upvotes · 0 comments - [This startup wants to make enterprise software look more like a prompt](https://daily.dev/posts/this-startup-wants-to-make-enterprise-software-look-more-like-a-prompt-t1uuynped) · TechCrunch · 1 upvotes · 0 comments --- Tags: [#venture-capital](https://daily.dev/tags/venture-capital), [#ai-agents](https://daily.dev/tags/ai-agents) [View this post on daily.dev](https://daily.dev/posts/sable-raised-45-million-from-sequoia-to-build-an-ai-that-runs-product-demos-instead-of-humans-6dmjcpfsi) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Sable raised $45 million from Sequoia to build an AI that runs product demos instead of humans","url":"https://daily.dev/posts/sable-raised-45-million-from-sequoia-to-build-an-ai-that-runs-product-demos-instead-of-humans-6dmjcpfsi","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/sable-raised-45-million-from-sequoia-to-build-an-ai-that-runs-product-demos-instead-of-humans-6dmjcpfsi"},"datePublished":"2026-07-16T17:18:29.774Z","dateModified":"2026-07-16T17:18:48.663Z","description":"Sable, a startup less than a year old, has raised $45 million from Sequoia Capital and 8VC to develop Aidan, an AI system designed to run live product demos...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/e9bdf4b88290a5d4e53141b28a535640?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/e9bdf4b88290a5d4e53141b28a535640?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/sable-raised-45-million-from-sequoia-to-build-an-ai-that-runs-product-demos-instead-of-humans-6dmjcpfsi","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"venture-capital,ai-agents","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"Sable raised $45 million from Sequoia to build an AI that runs product demos instead of humans"}]} ```