--- title: Salesforce to buy Cresta and bring its AI voice agents... description: Salesforce has signed a definitive agreement to acquire voice AI startup Cresta, whose agents handle complex customer calls end to end. The deal, reportedly... canonical: https://daily.dev/posts/salesforce-to-buy-cresta-and-bring-its-ai-voice-agents-into-service-cloud-8v6ymusme twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Salesforce to buy Cresta and bring its AI voice agents into Service Cloud | daily.dev og:description: Salesforce has signed a definitive agreement to acquire voice AI startup Cresta, whose agents handle complex customer calls end to end. The deal, reportedly... og:url: https://daily.dev/posts/salesforce-to-buy-cresta-and-bring-its-ai-voice-agents-into-service-cloud-8v6ymusme og:image: https://api.daily.dev/og/posts/8v6YmuSme.png og:image:alt: Salesforce to buy Cresta and bring its AI voice agents into Service Cloud og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Salesforce to buy Cresta and bring its AI voice agents into Service Cloud **[The Next Web](https://daily.dev/sources/tnw)** · 2 min read · 0 upvotes · 0 comments ## Summary Salesforce has signed a definitive agreement to acquire voice AI startup Cresta, whose agents handle complex customer calls end to end. The deal, reportedly worth $2.7bn according to The Information, is expected to close in the first quarter of Salesforce's fiscal 2028, subject to regulatory approvals. Cresta, nine years old and started out at Stanford's AI Lab, counts Marriott, Comcast and Alaska Airlines as enterprise customers. Salesforce plans to integrate Cresta into Service Cloud, linking conversations to customer history and outcomes. The deal follows Salesforce's recent $5.7bn Braze deal and its planned purchase of defense software firm Rune. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### How much is Salesforce paying to acquire Cresta? Salesforce did not disclose a price, but a person familiar with the deal told The Information it agreed to pay $2.7 billion. The deal is expected to close in the first quarter of Salesforce's fiscal year 2028, subject to regulatory approvals. The figure has not been independently verified by other outlets. _Track how AI acquisitions reshape customer service platforms by following Salesforce and Cresta news on daily.dev._ ### What does Cresta's AI voice agent technology actually do? Cresta's voice agents hold natural, real-time conversations with customers and can handle interruptions, managing complex calls from start to finish. The same platform also guides human representatives during live calls, analyzes every interaction, coaches staff, and tests the voice agents against the same quality standard. Marriott, Comcast and Alaska Airlines already use it at enterprise scale. _Developers evaluating voice AI vendors can follow Cresta's capabilities and rivals on daily.dev._ ### Which companies has Salesforce acquired recently besides Cresta? Salesforce agreed to buy marketing platform Braze for $5.7 billion on October 20, and days before the Cresta deal it announced plans to acquire Rune, a national security software company. In September, Salesforce also closed its purchase of Fin. These deals expand Salesforce's customer service, marketing, and defense software capabilities. _Anyone tracking Salesforce's acquisition strategy can follow the deal pattern on daily.dev._ ## Similar posts on daily.dev - [Salesforce acquires AI customer service platform Fin for $3.6 billion](https://daily.dev/posts/salesforce-acquires-ai-customer-service-platform-fin-for-3-6-billion-eiudqrcly) · TechCrunch · 0 upvotes · 0 comments - [Salesforce acquires Fin, formerly Intercom, for $3.6bn](https://daily.dev/posts/salesforce-acquires-fin-formerly-intercom-for-3-6bn-vhvuccfp6) · The Next Web · 1 upvotes · 0 comments - [Salesforce agrees $5.7bn deal for customer messaging firm Braze](https://daily.dev/posts/salesforce-agrees-5-7bn-deal-for-customer-messaging-firm-braze-qg4jcbbh0) · The Next Web · 2 upvotes · 0 comments --- Tags: [#business](https://daily.dev/tags/business), [#salesforce](https://daily.dev/tags/salesforce) [View this post on daily.dev](https://daily.dev/posts/salesforce-to-buy-cresta-and-bring-its-ai-voice-agents-into-service-cloud-8v6ymusme) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Salesforce to buy Cresta and bring its AI voice agents into Service Cloud","url":"https://daily.dev/posts/salesforce-to-buy-cresta-and-bring-its-ai-voice-agents-into-service-cloud-8v6ymusme","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/salesforce-to-buy-cresta-and-bring-its-ai-voice-agents-into-service-cloud-8v6ymusme"},"datePublished":"2026-11-03T14:33:25.945Z","dateModified":"2026-11-03T14:33:54.986Z","description":"Salesforce has signed a definitive agreement to acquire voice AI startup Cresta, whose agents handle complex customer calls end to end. 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