--- title: Samsung creates a CEO-led robotics division to chase... description: Samsung Electronics has established a new standalone robotics division called RX (Robotics eXperience), reporting directly to co-CEO Roh Tae-moon. The unit... canonical: https://daily.dev/posts/samsung-creates-a-ceo-led-robotics-division-to-chase-humanoid-robots-sqjaomeiv twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Samsung creates a CEO-led robotics division to chase humanoid robots | daily.dev og:description: Samsung Electronics has established a new standalone robotics division called RX (Robotics eXperience), reporting directly to co-CEO Roh Tae-moon. The unit... og:url: https://daily.dev/posts/samsung-creates-a-ceo-led-robotics-division-to-chase-humanoid-robots-sqjaomeiv og:image: https://api.daily.dev/og/posts/SqJAomeiV.png og:image:alt: Samsung creates a CEO-led robotics division to chase humanoid robots og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Samsung creates a CEO-led robotics division to chase humanoid robots **[The Next Web](https://daily.dev/sources/tnw)** · 4 min read · 0 upvotes · 0 comments ## Summary Samsung Electronics has established a new standalone robotics division called RX (Robotics eXperience), reporting directly to co-CEO Roh Tae-moon. The unit will own strategy, core technology development, and commercial rollout of Samsung's robots, with a near-term focus on humanoid robots for manufacturing. Key hires include Lee Dong-kun from Hyundai Motor Group (formerly overseeing Boston Dynamics strategy) and two academic robotics specialists. Samsung already holds ~35% of Rainbow Robotics as its largest shareholder. Plans include a dedicated data factory at its Gumi complex, research hubs in the US, China, and Japan, and potential further acquisitions. The move is driven by softening mobile and appliance margins and positions Samsung against rivals like Tesla and Chinese humanoid robot startups. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [South Korea to spend $1T on more memory chip production and humanoid robots](https://daily.dev/posts/south-korea-to-spend-1t-on-more-memory-chip-production-and-humanoid-robots-i1gt6asdq) · Tech Lead Digest · 0 upvotes · 0 comments - [South Korea AI investment: $880bn for chips and robots](https://daily.dev/posts/south-korea-ai-investment-880bn-for-chips-and-robots-0gdp5xleo) · The Next Web · 2 upvotes · 0 comments - [Korea’s biggest manufacturers back Config, the TSMC of robot data](https://daily.dev/posts/korea-s-biggest-manufacturers-back-config-the-tsmc-of-robot-data-wnmc3xgvo) · TechCrunch · 0 upvotes · 0 comments --- Tags: [#robotics](https://daily.dev/tags/robotics), [#samsung](https://daily.dev/tags/samsung) [View this post on daily.dev](https://daily.dev/posts/samsung-creates-a-ceo-led-robotics-division-to-chase-humanoid-robots-sqjaomeiv) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Samsung creates a CEO-led robotics division to chase humanoid robots","url":"https://daily.dev/posts/samsung-creates-a-ceo-led-robotics-division-to-chase-humanoid-robots-sqjaomeiv","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/samsung-creates-a-ceo-led-robotics-division-to-chase-humanoid-robots-sqjaomeiv"},"datePublished":"2026-07-21T10:36:46.221Z","dateModified":"2026-07-21T10:37:03.480Z","description":"Samsung Electronics has established a new standalone robotics division called RX (Robotics eXperience), reporting directly to co-CEO Roh Tae-moon. The unit...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/fd7d10db7492c710c260661dff8a0591?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/fd7d10db7492c710c260661dff8a0591?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/samsung-creates-a-ceo-led-robotics-division-to-chase-humanoid-robots-sqjaomeiv","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"robotics,samsung","timeRequired":"PT4M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"Samsung creates a CEO-led robotics division to chase humanoid robots"}]} ```