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# Samsung S26 launch – rand helps shield South Africans from bigger price hikes

**[TechCentral](https://daily.dev/sources/techcentral)** · 4 min read · 0 upvotes · 0 comments

## Summary

Samsung launched the Galaxy S26 series in South Africa at slightly higher prices than the S25, reversing a downward pricing trend. The increase is attributed to a global RAM shortage caused by suppliers shifting production to high-bandwidth memory (HBM) for AI data centre workloads. However, a stronger rand has shielded South African consumers from steeper hikes seen in other markets like Dubai, where some manufacturers raised prices 20–30% or more. Samsung's position as the world's largest DRAM producer (36.6% market share in Q4 2025) gives it a supply-chain advantage over competitors. New DRAM fabrication capacity is not expected online until late 2027 or early 2028, meaning the shortage could persist.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcentral.co.za/samsung-s26-launch-rand-helps-shield-south-africans-from-bigger-price-hikes/278174/>

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Tags: [#samsung](https://daily.dev/tags/samsung), [#supply-chain](https://daily.dev/tags/supply-chain)

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