--- title: SAP's grand cloud escape plan €2B short of the runway description: SAP's RISE with SAP cloud migration strategy, launched in 2021 after a 2020 share price crash, is falling significantly short of its targets. On-premises... canonical: https://daily.dev/posts/sap-s-grand-cloud-escape-plan-2b-short-of-the-runway-lsavc1gth twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: SAP's grand cloud escape plan €2B short of the runway | daily.dev og:description: SAP's RISE with SAP cloud migration strategy, launched in 2021 after a 2020 share price crash, is falling significantly short of its targets. On-premises... og:url: https://daily.dev/posts/sap-s-grand-cloud-escape-plan-2b-short-of-the-runway-lsavc1gth og:image: https://api.daily.dev/og/posts/lsavc1GTH.png og:image:alt: SAP's grand cloud escape plan €2B short of the runway og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # SAP's grand cloud escape plan €2B short of the runway **[The Register](https://daily.dev/sources/theregister)** · 9 min read · 0 upvotes · 0 comments ## Summary SAP's RISE with SAP cloud migration strategy, launched in 2021 after a 2020 share price crash, is falling significantly short of its targets. On-premises software support revenue for 2025 came in at €10.5 billion — €2 billion higher than the €8.5 billion SAP had projected, indicating that far fewer customers have migrated to S/4HANA in the cloud than planned. Only 39% of SAP's 35,000 ECC customers had purchased licenses to begin their S/4HANA transition as of Q4 2024. Key barriers include a weak business case for migration, the complexity of removing ECC customizations for a 'clean core' approach, and economic uncertainty. Some large customers like Kingfisher have outright rejected the migration plan. SAP has since softened its stance on support deadlines and is now shifting focus toward upselling AI and innovation products — including its agentic AI platform Joule — to its legacy install base rather than purely pushing ERP modernization. ## Full article daily.dev links to this article rather than hosting it. 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