--- title: Scaling a side project: The story of daily.dev | daily.dev description: daily.dev started as a side project and evolved into a company with over 20 people serving a user base in the hundreds of thousands. They used technologies... canonical: https://daily.dev/posts/scaling-a-side-project-the-story-of-daily-dev-iyovtaeky twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Scaling a side project: The story of daily.dev | daily.dev og:description: daily.dev started as a side project and evolved into a company with over 20 people serving a user base in the hundreds of thousands. They used technologies... og:url: https://daily.dev/posts/scaling-a-side-project-the-story-of-daily-dev-iyovtaeky og:image: https://api.daily.dev/og/posts/iYoVtaeky.png og:image:alt: Scaling a side project: The story of daily.dev og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Scaling a side project: The story of daily.dev **[daily.dev](https://daily.dev/sources/daily)** · [@idoshamun](https://daily.dev/idoshamun) · 10 min read · 272 upvotes · 23 comments ## Summary daily.dev started as a side project and evolved into a company with over 20 people serving a user base in the hundreds of thousands. They used technologies like React, Node.js, PostgreSQL, and Google App Engine in their initial development. They generated revenue through ads, partnering with developers-oriented ad networks. They also launched a web app using Next.js. They hired an engineering team, migrated to Kubernetes, and embraced Pulumi for infrastructure management. They built their own analytics solution using Go, Google Pub/Sub, and BigQuery. The feed was personalized in real-time using Tinybird and ClickHouse. The content pipeline was later migrated to Temporal. The backend team primarily used Go as the standard language. Automation, documentation, and DevOps were emphasized for consistent developer experience. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Community discussion Top comments from developers on daily.dev. **@thecoverliker** · 12 upvotes > It's impressive how daily.dev launched in less than a month! > The 'Garage' phase is a reminder of how important it is to make the most of limited time and resources in side projects. Choosing familiar technologies and keeping it simple can be a smart approach. **@abhi\_1631** · 4 upvotes > What an amazing journey, from a side project to a funded startup. > > > Are we gonna see some more good news or things by the end of this year? **@alwaisy** · 3 upvotes > Another title: > Side project to growing startup:The story of daily.dev > > Daily dev is an amazing place to learn and grow field knowledge without wasting so much time in searching. **@idoshamun** · 2 upvotes > If you have any questions, drop them here 👀 **@kramer** · 1 upvotes > Such a nice reminder for how things looked like when we first started ## Similar posts on daily.dev - [Don’t just attend KubeCon \+ CloudNativeCon, Merge Forward your experience\!](https://daily.dev/posts/don-t-just-attend-kubecon-cloudnativecon-merge-forward-your-experience--l0rpp73x8) · CNCF · 1 upvotes · 0 comments - [Announcing H2 2026 KCDs](https://daily.dev/posts/announcing-h2-2026-kcds-m96goajm1) · CNCF · 1 upvotes · 0 comments - [Two months of Open Community Groups](https://daily.dev/posts/two-months-of-open-community-groups-asf52zhbs) · CNCF · 0 upvotes · 0 comments --- Tags: [#webdev](https://daily.dev/tags/webdev), [#devops](https://daily.dev/tags/devops) [View this post on daily.dev](https://daily.dev/posts/scaling-a-side-project-the-story-of-daily-dev-iyovtaeky) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Scaling a side project: The story of daily.dev","url":"https://daily.dev/posts/scaling-a-side-project-the-story-of-daily-dev-iyovtaeky","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/scaling-a-side-project-the-story-of-daily-dev-iyovtaeky"},"datePublished":"2023-10-16T06:47:34.405Z","dateModified":"2023-10-17T03:00:06.453Z","description":"daily.dev started as a side project and evolved into a company with over 20 people serving a user base in the hundreds of thousands. 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Choosing familiar technologies and keeping it simple can be a smart approach.","datePublished":"2023-10-16T06:59:51.077Z","url":"https://daily.dev/posts/iYoVtaeky#c-RCwNkx7TL","author":{"@type":"Person","name":"TheCoverLiker","url":"https://daily.dev/thecoverliker","image":"https://media.daily.dev/image/upload/v1681623072/avatars/avatar_sDzCovimjL.jpg"},"interactionStatistic":{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":12}},{"@type":"Comment","text":"What an amazing journey, from a side project to a funded startup.\nAre we gonna see some more good news or things by the end of this year?","datePublished":"2023-10-16T08:17:49.725Z","url":"https://daily.dev/posts/iYoVtaeky#c-v8ewnFu1u","author":{"@type":"Person","name":"Abhijeet Kumar Keshri","url":"https://daily.dev/abhi_1631","image":"https://media.daily.dev/image/upload/s--O0TOmw4y--/f_auto/v1715772965/public/noProfile"},"interactionStatistic":{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":4}},{"@type":"Comment","text":"Another title:\nSide project to growing startup:The story of daily.dev\nDaily dev is an amazing place to learn and grow field knowledge without wasting so much time in searching.","datePublished":"2023-10-17T05:22:19.237Z","url":"https://daily.dev/posts/iYoVtaeky#c-rKe6FzlRA","author":{"@type":"Person","name":"Awais Alwaisy","url":"https://daily.dev/alwaisy","image":"https://avatars.githubusercontent.com/u/102944304?v=4"},"interactionStatistic":{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":3}},{"@type":"Comment","text":"If you have any questions, drop them here 👀","datePublished":"2023-10-16T06:50:37.586Z","url":"https://daily.dev/posts/iYoVtaeky#c-SIbHwUi3n","author":{"@type":"Person","name":"Ido Shamun","url":"https://daily.dev/idoshamun","image":"https://media.daily.dev/image/upload/s---xy_OAwk--/f_auto,q_auto/v1703781380/avatars/avatar_28849d86070e4c099c877ab6837c61f0"},"interactionStatistic":{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":2}},{"@type":"Comment","text":"Such a nice reminder for how things looked like when we first started","datePublished":"2023-10-16T07:05:21.415Z","url":"https://daily.dev/posts/iYoVtaeky#c-5j0X0XvYQ","author":{"@type":"Person","name":"Nimrod Kramer","url":"https://daily.dev/kramer","image":"https://media.daily.dev/image/upload/v1682322243/avatars/avatar_1d339aa5b85c4e0ba85fdedb523c48d4.jpg"},"interactionStatistic":{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1}}]} ```