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title: Set-Based Design and the Reinvention of the Domain
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# Set-Based Design and the Reinvention of the Domain

**[Medium](https://daily.dev/sources/medium_js)** · 18 min read · 0 upvotes · 0 comments

## Summary

An essay exploring how expertise, while powerful in stable environments, can become a trap when the underlying problem or domain changes. Using Toyota's departure from Detroit-style manufacturing, enterprise software like SAP, the rise of Chinese EV makers, and Tesla's Cybercab/Robotaxi vision as examples, it argues that set-based design is fundamentally a technique for managing uncertainty, not ignorance. It draws a distinction between improvement (optimizing within an existing domain) and reinvention (questioning whether the domain itself is still correct), and warns against romanticizing outsiders or replacing one dogma with another.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://medium.com/@aludanyi/set-based-design-and-the-reinvention-of-the-domain-456e75a536e7>

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---

Tags: [#architecture](https://daily.dev/tags/architecture), [#product-management](https://daily.dev/tags/product-management)

[View this post on daily.dev](https://daily.dev/posts/set-based-design-and-the-reinvention-of-the-domain-xuvz0fb7i)

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