--- title: "Shampoo and cookies get an AI makeover as consumer giants rewire their labs" url: https://daily.dev/posts/shampoo-and-cookies-get-an-ai-makeover-as-consumer-giants-rewire-their-labs-lwmevwo9s source_url: https://thenextweb.com/news/consumer-products-ai-makeover-shampoo-cookies type: article source: "The Next Web" published: 2026-07-06T08:48:12.024Z updated: 2026-07-06T08:48:31.668Z tags: ["ai", "genai"] reading_time: 4 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Shampoo and cookies get an AI makeover as consumer giants rewire their labs **[The Next Web](https://daily.dev/sources/tnw)** · 4 min read · 0 upvotes · 0 comments ## Summary P&G, Unilever, and Mondelez are deploying AI across product R&D and marketing campaigns, compressing timelines that once took months into weeks. P&G used AI to screen tens of thousands of peptides for Pantene formulations, drawing on an internal database of 8,500+ formulas. Mondelez reports 2–5x faster product development using AI tools. Unilever's Dove ran a fully AI-assisted pipeline from product formulation to influencer selection. The common thread is compression: AI turns reformulation into a computational search problem and content into on-demand generation. Caveats remain — figures come from the companies themselves, human testing still closes the loop, and AI-generated marketing risks generic output. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Most dubious uses of AI at CES 2026](https://daily.dev/posts/most-dubious-uses-of-ai-at-ces-2026-boftoehdm) · The Verge · 4 upvotes · 1 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#genai](https://daily.dev/tags/genai) [View this post on daily.dev](https://daily.dev/posts/shampoo-and-cookies-get-an-ai-makeover-as-consumer-giants-rewire-their-labs-lwmevwo9s)