--- title: Shopper wrongfully ejected after facial recognition alert description: A Sainsbury's store manager wrongfully ejected an innocent customer after misidentifying him following a facial recognition alert. While the Facewatch system... canonical: https://daily.dev/posts/shopper-wrongfully-ejected-after-facial-recognition-alert-vwubawoqr twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Shopper wrongfully ejected after facial recognition alert | daily.dev og:description: A Sainsbury's store manager wrongfully ejected an innocent customer after misidentifying him following a facial recognition alert. While the Facewatch system... og:url: https://daily.dev/posts/shopper-wrongfully-ejected-after-facial-recognition-alert-vwubawoqr og:image: https://api.daily.dev/og/posts/VWUBaWOQr.png og:image:alt: Shopper wrongfully ejected after facial recognition alert og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Shopper wrongfully ejected after facial recognition alert **[The Register](https://daily.dev/sources/theregister)** · 5 min read · 1 upvotes · 0 comments ## Summary A Sainsbury's store manager wrongfully ejected an innocent customer after misidentifying him following a facial recognition alert. While the Facewatch system correctly flagged a known offender, staff approached the wrong person. The incident highlights concerns about human error in facial recognition deployment, despite the technology's reported 99.98% accuracy rate. The wrongfully accused customer had to submit passport documentation to prove his innocence. Digital rights groups are challenging the expanding use of facial recognition in UK retail, citing privacy violations and the psychological impact of false accusations. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Facewatch will alert UK police in seconds when you're flagged](https://daily.dev/posts/facewatch-will-alert-uk-police-in-seconds-when-you-re-flagged-tr7upg8cz) · The Next Web · 0 upvotes · 0 comments - [Brit supermarket giant triples down on facial recog to nab shoplifters](https://daily.dev/posts/brit-supermarket-giant-triples-down-on-facial-recog-to-nab-shoplifters-1lzn8cusz) · The Register · 0 upvotes · 0 comments --- Tags: [#machine-learning](https://daily.dev/tags/machine-learning), [#privacy](https://daily.dev/tags/privacy), [#facial-recognition](https://daily.dev/tags/facial-recognition) [View this post on daily.dev](https://daily.dev/posts/shopper-wrongfully-ejected-after-facial-recognition-alert-vwubawoqr) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Shopper wrongfully ejected after facial recognition alert","url":"https://daily.dev/posts/shopper-wrongfully-ejected-after-facial-recognition-alert-vwubawoqr","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/shopper-wrongfully-ejected-after-facial-recognition-alert-vwubawoqr"},"datePublished":"2026-02-06T15:09:46.828Z","dateModified":"2026-02-06T15:10:10.396Z","description":"A Sainsbury's store manager wrongfully ejected an innocent customer after misidentifying him following a facial recognition alert. 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