--- title: Simile raises $200M to survey AI ‘twins’ of real consumers description: Simile, a one-year-old startup, has raised $200M at a $2B valuation to build AI 'agentic twins' — simulated stand-ins for real consumers that companies can... canonical: https://daily.dev/posts/simile-raises-200m-to-survey-ai-twins-of-real-consumers-numqbgzfv twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Simile raises $200M to survey AI ‘twins’ of real consumers | daily.dev og:description: Simile, a one-year-old startup, has raised $200M at a $2B valuation to build AI 'agentic twins' — simulated stand-ins for real consumers that companies can... og:url: https://daily.dev/posts/simile-raises-200m-to-survey-ai-twins-of-real-consumers-numqbgzfv og:image: https://api.daily.dev/og/posts/NuMqbgzFV.png og:image:alt: Simile raises $200M to survey AI ‘twins’ of real consumers og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Simile raises $200M to survey AI ‘twins’ of real consumers **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 1 upvotes · 0 comments ## Summary Simile, a one-year-old startup, has raised $200M at a $2B valuation to build AI 'agentic twins' — simulated stand-ins for real consumers that companies can survey at scale instead of conducting traditional market research. Founded by Stanford researchers including Percy Liang, the system trained on two-hour interviews with 1,000 real participants and Gallup data covering millions more. Clients like CVS Health and Deloitte have already used it, with CVS deploying 400,000 twins to study medication adherence. Simile claims 85–99% accuracy, though those figures are self-reported and the core premise remains contested. Rivals including Helm, Artificial Societies, and Aaru are pursuing similar approaches. The company's long-term goal is to model all eight billion people on Earth. ## Full article daily.dev links to this article rather than hosting it. 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