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title: Siri AI could come with a paywall for power users
description: Apple CEO Tim Cook, in his final earnings call, hinted that the upcoming Siri AI upgrade may include a paywall for heavy users, with additional compute...
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# Siri AI could come with a paywall for power users

**[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 0 upvotes · 0 comments

## Summary

Apple CEO Tim Cook, in his final earnings call, hinted that the upcoming Siri AI upgrade may include a paywall for heavy users, with additional compute purchasable through iCloud+ subscriptions. The revamped Siri AI is currently in iOS 27 beta and is expected to roll out broadly this fall. Apple has faced significant delays in its AI assistant efforts, including licensing a custom Gemini model from Google and paying $250 million to settle a lawsuit over marketed-but-undelivered AI features. The company also faces hardware supply constraints due to an industry-wide RAM shortage, having already raised prices on Macs and iPads.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/07/31/siri-ai-could-come-with-a-paywall-for-power-users>

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Tags: [#ai](https://daily.dev/tags/ai), [#apple](https://daily.dev/tags/apple)

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