Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds

A WordPress VIP survey of 2,000 respondents reveals a growing tension between AI adoption and consumer trust. Sixty percent of U.S. consumers find 'AI' in brand messaging off-putting, 86% don't fully trust AI-generated answers and want original sources, and 42% trust AI answers without attribution less than airline fees or confusing privacy policies. Despite this skepticism, 60% of enterprise respondents report increased traffic from AI search engines, and 74% of enterprise decision-makers rank AI discoverability as a top priority. The findings suggest brands must simultaneously optimize for AI visibility while maintaining human-feeling, trustworthy content.