---
title: "Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds"
url: https://daily.dev/posts/sixty-percent-of-u-s-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds-gwmcixi3a
source_url: https://techcrunch.com/2026/06/16/sixty-percent-of-u-s-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds
type: article
source: "TechCrunch"
published: 2026-06-16T16:50:00.827Z
updated: 2026-06-16T16:50:23.597Z
tags: ["wordpress", "seo", "ai-search"]
reading_time: 3
upvotes: 0
comments: 0
language: en
---

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# Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds

**[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments

## Summary

A WordPress VIP survey of 2,000 respondents reveals a growing tension between AI adoption and consumer trust. Sixty percent of U.S. consumers find 'AI' in brand messaging off-putting, 86% don't fully trust AI-generated answers and want original sources, and 42% trust AI answers without attribution less than airline fees or confusing privacy policies. Despite this skepticism, 60% of enterprise respondents report increased traffic from AI search engines, and 74% of enterprise decision-makers rank AI discoverability as a top priority. The findings suggest brands must simultaneously optimize for AI visibility while maintaining human-feeling, trustworthy content.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/06/16/sixty-percent-of-u-s-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds>

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Tags: [#wordpress](https://daily.dev/tags/wordpress), [#seo](https://daily.dev/tags/seo), [#ai-search](https://daily.dev/tags/ai-search)

[View this post on daily.dev](https://daily.dev/posts/sixty-percent-of-u-s-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds-gwmcixi3a)