--- title: Sixty60 now drives more than a third of Shoprite’s growth description: Shoprite's Sixty60 grocery delivery platform grew sales 34.5% to R25.5-billion in the year to 28 June, accounting for roughly 36% of the group's total sales... canonical: https://daily.dev/posts/sixty60-now-drives-more-than-a-third-of-shoprite-s-growth-o5soumdwo twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Sixty60 now drives more than a third of Shoprite’s growth | daily.dev og:description: Shoprite's Sixty60 grocery delivery platform grew sales 34.5% to R25.5-billion in the year to 28 June, accounting for roughly 36% of the group's total sales... og:url: https://daily.dev/posts/sixty60-now-drives-more-than-a-third-of-shoprite-s-growth-o5soumdwo og:image: https://api.daily.dev/og/posts/O5sOUMDwO.png og:image:alt: Sixty60 now drives more than a third of Shoprite’s growth og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Sixty60 now drives more than a third of Shoprite’s growth **[TechCentral](https://daily.dev/sources/techcentral)** · 4 min read · 0 upvotes · 0 comments ## Summary Shoprite's Sixty60 grocery delivery platform grew sales 34.5% to R25.5-billion in the year to 28 June, accounting for roughly 36% of the group's total sales growth and nearly 43% of growth within its South African supermarkets segment. Sixty60 now represents about 9.4% of group turnover, up from 7.5% a year prior. The platform also launched Smart Chat, upgrading its in-house AI assistant Pixie with text, voice, and image capabilities, rolling out to Xtra Savings Plus subscribers. Shoprite has not disclosed what impact Pixie has had on basket size, order frequency, or conversion. The group guided headline EPS growth of 9.7%–14.7%, with full results due 1 September. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### How much did Shoprite's Sixty60 platform grow and what share of group sales does it represent? Sixty60 grew 34.5% to R25.5-billion in the year to 28 June, contributing roughly R6.6-billion in new sales — about 36% of Shoprite's total group sales growth. It now represents approximately 9.4% of group turnover, up from 7.5% the prior year, and accounted for close to 43% of growth within the South African supermarkets segment. _Retail tech milestones like this one are tracked alongside broader e-commerce trends on daily.dev._ ### What is Shoprite's Pixie AI assistant and what new capabilities did it get? Pixie is an AI shopping assistant built in-house by ShopriteX, Shoprite's innovation arm, integrated into the Sixty60 delivery app. The Smart Chat upgrade added text, voice, and image input capabilities, closing the gap with Pick n Pay's competing Penny assistant. It rolls out in phases to Xtra Savings Plus subscribers. Shoprite has not published data on its impact on basket size, order frequency, or conversion. _Developers building AI shopping assistants can follow competitive moves in grocery AI on daily.dev._ ## Similar posts on daily.dev - [Shoprite keeps Sixty60 momentum as group sales rise 7.2%](https://daily.dev/posts/shoprite-keeps-sixty60-momentum-as-group-sales-rise-7-2--xm8dizkko) · TechCentral · 0 upvotes · 0 comments - [Sixty60 notches up R11.9-billion in sales in six months](https://daily.dev/posts/sixty60-notches-up-r11-9-billion-in-sales-in-six-months-v0epu8rwp) · TechCentral · 0 upvotes · 0 comments - [Shoprite bakes AI into Sixty60 with Pixie launch](https://daily.dev/posts/shoprite-bakes-ai-into-sixty60-with-pixie-launch-nanjjzz76) · TechCentral · 0 upvotes · 0 comments - [Pick n Pay’s online growth slows as Sixty60 lead widens](https://daily.dev/posts/pick-n-pay-s-online-growth-slows-as-sixty60-lead-widens-t0rkarmq9) · TechCentral · 0 upvotes · 0 comments - [Shoprite takes on the banking apps with airtime on Sixty60](https://daily.dev/posts/shoprite-takes-on-the-banking-apps-with-airtime-on-sixty60-j8ndsjtip) · TechCentral · 0 upvotes · 0 comments --- Tags: [#ecommerce](https://daily.dev/tags/ecommerce) [View this post on daily.dev](https://daily.dev/posts/sixty60-now-drives-more-than-a-third-of-shoprite-s-growth-o5soumdwo) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Sixty60 now drives more than a third of Shoprite’s growth","url":"https://daily.dev/posts/sixty60-now-drives-more-than-a-third-of-shoprite-s-growth-o5soumdwo","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/sixty60-now-drives-more-than-a-third-of-shoprite-s-growth-o5soumdwo"},"datePublished":"2026-08-12T06:52:56.443Z","dateModified":"2026-08-12T06:53:24.323Z","description":"Shoprite's Sixty60 grocery delivery platform grew sales 34.5% to R25.5-billion in the year to 28 June, accounting for roughly 36% of the group's total sales...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/2db6aa5103053c0f0eb27b3dae7527cb?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/2db6aa5103053c0f0eb27b3dae7527cb?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCentral","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCentral","logo":"https://media.daily.dev/image/upload/s--RsqLDZrL--/f_auto/v1717745297/logos/techcentral","url":"https://daily.dev/sources/techcentral"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/sixty60-now-drives-more-than-a-third-of-shoprite-s-growth-o5soumdwo","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ecommerce","timeRequired":"PT4M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCentral","item":"https://daily.dev/sources/techcentral"},{"@type":"ListItem","position":3,"name":"Sixty60 now drives more than a third of Shoprite’s growth"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/sixty60-now-drives-more-than-a-third-of-shoprite-s-growth-o5soumdwo#faq","mainEntity":[{"@type":"Question","name":"How much did Shoprite's Sixty60 platform grow and what share of group sales does it represent?","acceptedAnswer":{"@type":"Answer","text":"Sixty60 grew 34.5% to R25.5-billion in the year to 28 June, contributing roughly R6.6-billion in new sales — about 36% of Shoprite's total group sales growth. It now represents approximately 9.4% of group turnover, up from 7.5% the prior year, and accounted for close to 43% of growth within the South African supermarkets segment. Retail tech milestones like this one are tracked alongside broader e-commerce trends on daily.dev."}},{"@type":"Question","name":"What is Shoprite's Pixie AI assistant and what new capabilities did it get?","acceptedAnswer":{"@type":"Answer","text":"Pixie is an AI shopping assistant built in-house by ShopriteX, Shoprite's innovation arm, integrated into the Sixty60 delivery app. The Smart Chat upgrade added text, voice, and image input capabilities, closing the gap with Pick n Pay's competing Penny assistant. It rolls out in phases to Xtra Savings Plus subscribers. Shoprite has not published data on its impact on basket size, order frequency, or conversion. Developers building AI shopping assistants can follow competitive moves in grocery AI on daily.dev."}}]} ```