---
title: "Small Things."
url: https://daily.dev/posts/small-things--jjjzmiyxu
source_url: https://rishad.substack.com/p/small-things
type: article
source: "Hacker News"
published: 2024-05-05T17:46:10.565Z
updated: 2024-05-09T08:58:27.770Z
tags: ["marketing"]
reading_time: 5
upvotes: 1
comments: 0
language: en
---

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# Small Things.

**[Hacker News](https://daily.dev/sources/hn)** · 5 min read · 1 upvotes · 0 comments

## Summary

Small things have a significant impact on people's experiences and perceptions. From the quality of an insurance card to the small details on an airline, these seemingly insignificant factors can make a substantial difference. Marketers should focus on moments where they can surprise and delight customers, turning negatives into positives and creating memorable experiences. By prioritizing small things and genuine acts of generosity, brands can stand out in a world of sameness and noise.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://rishad.substack.com/p/small-things>

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---

Tags: [#marketing](https://daily.dev/tags/marketing)

[View this post on daily.dev](https://daily.dev/posts/small-things--jjjzmiyxu)