--- title: "Snap launches its AR glasses at $2,195 as a consumer product, betting the company on augmented reality" url: https://daily.dev/posts/snap-launches-its-ar-glasses-at-2-195-as-a-consumer-product-betting-the-company-on-augmented-reali-szuvhuxr1 source_url: https://thenextweb.com/news/snap-specs-ar-glasses-2195-consumer-launch-augmented-reality type: article source: "The Next Web" published: 2026-06-16T18:45:26.524Z updated: 2026-06-16T22:20:14.703Z tags: ["openai", "ar", "snap"] reading_time: 4 upvotes: 1 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Snap launches its AR glasses at $2,195 as a consumer product, betting the company on augmented reality **[The Next Web](https://daily.dev/sources/tnw)** · 4 min read · 1 upvotes · 0 comments ## Summary Snap has launched its AR glasses, called Specs, at $2,195 with preorders open via a $200 refundable deposit and a fall 2026 ship date in the US, UK, and France. The self-contained device runs on dual Qualcomm Snapdragon chips, offers a 51-degree FOV, 4-hour battery life, and AI integration via OpenAI and Google partnerships. A notable social feature called EyeConnect enables shared AR experiences between two Specs wearers. The launch comes amid significant financial strain — Snap cut ~1,000 employees and its ad revenue grew just 3% vs Meta's 33%. The glasses sit in a competitive no-man's land: pricier than Meta's Ray-Ban smart glasses ($350, 7M+ units sold) but less capable than Apple's Vision Pro ($3,500). Key hardware specs like display resolution, brightness, and storage remain undisclosed, raising questions about competitiveness. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Snap finally debuts its long awaited AR glasses, Specs, and, oof, they aren’t cheap](https://daily.dev/posts/snap-finally-debuts-its-long-awaited-ar-glasses-specs-and-oof-they-aren-t-cheap-mu7lenhvn) · TechCrunch · 0 upvotes · 0 comments - [After unveiling ridiculously expensive AR glasses, Snap’s stock takes a dive](https://daily.dev/posts/after-unveiling-ridiculously-expensive-ar-glasses-snap-s-stock-takes-a-dive-km859hpmn) · TechCrunch · 0 upvotes · 0 comments - [Snap gets serious about Specs, spins AR glasses into standalone company](https://daily.dev/posts/snap-gets-serious-about-specs-spins-ar-glasses-into-standalone-company-y9pmzynyx) · TechCrunch · 0 upvotes · 0 comments --- Tags: [#openai](https://daily.dev/tags/openai), [#ar](https://daily.dev/tags/ar), [#snap](https://daily.dev/tags/snap) [View this post on daily.dev](https://daily.dev/posts/snap-launches-its-ar-glasses-at-2-195-as-a-consumer-product-betting-the-company-on-augmented-reali-szuvhuxr1)