---
title: "Snapchat launches new AR and ML tools for brands and advertisers"
url: https://daily.dev/posts/snapchat-launches-new-ar-and-ml-tools-for-brands-and-advertisers-edbf4wkk3
source_url: https://techcrunch.com/2024/05/01/snapchat-launches-new-ar-and-ml-tools-for-brands-and-advertisers/
type: article
source: "TechCrunch"
published: 2024-05-01T23:17:33.966Z
updated: 2024-05-09T08:43:33.910Z
tags: ["machine-learning", "ar", "advertising", "snap"]
reading_time: 2
upvotes: 0
comments: 0
language: en
---

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# Snapchat launches new AR and ML tools for brands and advertisers

**[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 0 upvotes · 0 comments

## Summary

Snapchat has launched new AR and ML tools for brands and advertisers, making it faster and easier to create AR try-on assets and branded AR ads. The company is focused on investing in its ad business and has seen increased demand.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2024/05/01/snapchat-launches-new-ar-and-ml-tools-for-brands-and-advertisers/>

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---

Tags: [#machine-learning](https://daily.dev/tags/machine-learning), [#ar](https://daily.dev/tags/ar), [#advertising](https://daily.dev/tags/advertising), [#snap](https://daily.dev/tags/snap)

[View this post on daily.dev](https://daily.dev/posts/snapchat-launches-new-ar-and-ml-tools-for-brands-and-advertisers-edbf4wkk3)
