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og:description: Spain's conservative People's party (PP) posted an AI deepfake campaign video showing likenesses of Socialist-linked figures appearing to confess to...
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# Spain’s opposition posts AI deepfakes of Sánchez’s wife before election

**[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments

## Summary

Spain's conservative People's party (PP) posted an AI deepfake campaign video showing likenesses of Socialist-linked figures appearing to confess to wrongdoing. Shared on X on 21 October, five weeks before the 29 November election, it had nearly 2 million views by Friday. Deepfakes of Pedro Sánchez's wife Begoña Gómez and former PM José Luis Rodríguez Zapatero reference ongoing investigations both deny. An AI label appears in tiny, nearly transparent text. Leire Díez, whose likeness appears in the video, filed a court complaint alleging defamation and digital identity theft. Most of nine legal experts consulted by El País said the video wasn't illegal, as it was marked as AI-made and its tone was political satire.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://thenextweb.com/news/spain-deepfake-video-pp-sanchez-wife-election>

## Questions this post answers

### Is it legal to post AI deepfakes of political figures in a campaign video in Spain?

Most of nine legal experts consulted by El País said the PP's deepfake video was not illegal, since it was labeled as AI-generated and its tone was political satire. A law professor noted that legality is separate from whether the video is ethical or appropriate, and a disinformation researcher called it a 'red line' for campaign norms.

_Following how courts and experts judge AI-generated political content helps anyone tracking deepfake regulation, something daily.dev readers can keep up with._

### What happened with the PP deepfake video of Begoña Gómez and Zapatero in the Spanish election?

Spain's opposition People's party posted a campaign video with AI deepfakes of Socialist-linked figures, including Pedro Sánchez's wife Begoña Gómez and former PM Zapatero, appearing to confess to wrongdoing tied to ongoing investigations they deny. Posted on X on 21 October, it reached nearly 2 million views, and Leire Díez filed a court complaint over her likeness appearing in it.

_Developers building deepfake-detection or AI-labeling tools can track real-world disputes like this one on daily.dev._

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---

Tags: [#genai](https://daily.dev/tags/genai), [#ethical-ai](https://daily.dev/tags/ethical-ai)

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