Spotify is adding short-form videos from its editorial team to the New Music Friday playlist, letting curators share picks, spotlight rising artists, and explain the stories behind songs. Rolling out to US free and premium users first, the feature builds on The Drop Weekly series launched in September 2025. The move humanizes Spotify's previously anonymous editorial process and is part of a broader push into in-app video, as the platform competes with Apple Music's human curation and tries to capture short-form discovery behavior from TikTok and YouTube Shorts.
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