--- title: "Steam Marketing EXPERT on how to find SUCCESS in 2026!" url: https://daily.dev/posts/steam-marketing-expert-on-how-to-find-success-in-2026--s84odmfe8 source_url: https://www.youtube.com/watch?v=NjNbIHHu9Z0 type: video:youtube source: "Code Monkey" published: 2026-07-07T15:24:29.220Z updated: 2026-07-07T15:24:51.192Z tags: ["game-development", "steam"] reading_time: 38 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Steam Marketing EXPERT on how to find SUCCESS in 2026! **[Code Monkey](https://daily.dev/sources/codemonkeyunity)** · 38 min read · 0 upvotes · 0 comments ## Summary A Q&A interview with Steam marketing expert Chris Sukowski covering practical strategies for indie game developers to grow wish lists and sales on Steam. Key topics include: the importance of demos (critical for sustained visibility), when to publish your Steam page (early, but avoid AI placeholder art), how Steam's new personal calendar feature replaces 'popular upcoming' and offers up to 3 months of visibility vs. the old 1-2 days, the ~7,000 wish list benchmark for a viable launch, genre-specific advice (friend co-op and idle games still strong, horror trailers can go viral), idea validation via itch.io game jams, and a step-by-step marketing to-do list. Core message: make a good game in a popular genre, get a demo out early, participate in Steam NextFest, and reach out to content creators. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#game-development](https://daily.dev/tags/game-development), [#steam](https://daily.dev/tags/steam) [View this post on daily.dev](https://daily.dev/posts/steam-marketing-expert-on-how-to-find-success-in-2026--s84odmfe8)