--- title: Strauss Zelnick: "Generative AI has zero part in what... description: Take-Two Interactive CEO Strauss Zelnick clarified that while the company uses AI tools for cost and time efficiencies across studios, generative AI plays no... canonical: https://daily.dev/posts/strauss-zelnick-generative-ai-has-zero-part-in-what-rockstar-games-is-building-with-gta-6-a4sjvf5xs twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Strauss Zelnick: "Generative AI has zero part in what Rockstar Games is building" with GTA 6 | daily.dev og:description: Take-Two Interactive CEO Strauss Zelnick clarified that while the company uses AI tools for cost and time efficiencies across studios, generative AI plays no... og:url: https://daily.dev/posts/strauss-zelnick-generative-ai-has-zero-part-in-what-rockstar-games-is-building-with-gta-6-a4sjvf5xs og:image: https://api.daily.dev/og/posts/A4sjvf5xS.png og:image:alt: Strauss Zelnick: "Generative AI has zero part in what Rockstar Games is building" with GTA 6 og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Strauss Zelnick: "Generative AI has zero part in what Rockstar Games is building" with GTA 6 **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 2 min read · 0 upvotes · 0 comments ## Summary Take-Two Interactive CEO Strauss Zelnick clarified that while the company uses AI tools for cost and time efficiencies across studios, generative AI plays no role in GTA 6's development. Rockstar Games builds their worlds through handcrafted design rather than procedural generation. The statement came after Take-Two's stock dropped following Google's announcement of Project Genie, an AI tool for creating playable game worlds. Zelnick emphasized that AI tools alone cannot create great entertainment properties, though the company runs hundreds of AI pilots and implementations. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [GTA 6 uses zero generative AI, Take-Two CEO Strauss Zelnick confirms](https://daily.dev/posts/gta-6-uses-zero-generative-ai-take-two-ceo-strauss-zelnick-confirms-vwzr7uikk) · The Next Web · 5 upvotes · 0 comments - [Take-Two president says AI world builder won't replace creativity](https://daily.dev/posts/take-two-president-says-ai-world-builder-won-t-replace-creativity-jjrxg38dk) · Game Developer · 1 upvotes · 0 comments - [The big Strauss Zelnick interview: GTA, AI, Roblox and building the biggest entertainment company in the world](https://daily.dev/posts/the-big-strauss-zelnick-interview-gta-ai-roblox-and-building-the-biggest-entertainment-company-in-02jepo7ca) · GamesIndustry.biz · 1 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#machine-learning](https://daily.dev/tags/machine-learning), [#game-development](https://daily.dev/tags/game-development), [#gaming](https://daily.dev/tags/gaming) [View this post on daily.dev](https://daily.dev/posts/strauss-zelnick-generative-ai-has-zero-part-in-what-rockstar-games-is-building-with-gta-6-a4sjvf5xs) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Strauss Zelnick: \"Generative AI has zero part in what Rockstar Games is building\" with GTA 6","url":"https://daily.dev/posts/strauss-zelnick-generative-ai-has-zero-part-in-what-rockstar-games-is-building-with-gta-6-a4sjvf5xs","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/strauss-zelnick-generative-ai-has-zero-part-in-what-rockstar-games-is-building-with-gta-6-a4sjvf5xs"},"datePublished":"2026-02-03T21:18:56.431Z","dateModified":"2026-02-26T21:19:12.611Z","description":"Take-Two Interactive CEO Strauss Zelnick clarified that while the company uses AI tools for cost and time efficiencies across studios, generative AI plays no...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/92c700af36f7e0f7bcc5e42f1c4d0d4c?_a=AQAEulh","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/92c700af36f7e0f7bcc5e42f1c4d0d4c?_a=AQAEulh","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/strauss-zelnick-generative-ai-has-zero-part-in-what-rockstar-games-is-building-with-gta-6-a4sjvf5xs","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ai,machine-learning,game-development,gaming","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"Strauss Zelnick: \"Generative AI has zero part in what Rockstar Games is building\" with GTA 6"}]} ```