Studio Freight is a global creative studio founded in Columbus in 2016 that partners with startups and established companies to build brands, websites, and digital experiences. The post showcases their portfolio work including a new identity and site for Psyop (the advertising studio), a voice-powered storefront for ElevenLabs, a concept-driven launch site for Perplexity's Comet browser, and a brand system for premium rum Esther. The studio also describes their culture of 'brutal elegance' — prioritizing honesty about what matters and disciplined execution over good-enough solutions.
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