Research shows that benevolent sexism in startups widens the gender gap and disadvantages women. This form of bias appears positive towards women but reinforces gender roles and restricts women's autonomy. Evaluators with benevolent sexist views tend to rate men-led startups more positively, leading to fewer positions of power for women. To address this, it is necessary to raise awareness about the hidden effects of benevolent sexism, redesign the startup evaluation process, and fix the system rather than putting the burden on women.
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Benevolent sexism in entrepreneurshipBenevolent sexism advantages menAddressing unwarranted advantagesFix the system, not women3 Impressions