---
title: "Subsets helps subscription businesses reduce churn with ‘retention experiments’ and explainable AI"
url: https://daily.dev/posts/subsets-helps-subscription-businesses-reduce-churn-with-retention-experiments-and-explainable-ai-rlmlyqigu
source_url: https://techcrunch.com/2024/02/27/subsets-uses-explainable-ai-to-help-subscription-media-companies-reduce-customer-churn/
type: article
source: "TechCrunch"
published: 2024-02-27T10:37:23.667Z
updated: 2024-05-09T09:21:59.549Z
tags: ["ai", "startup", "explainable-ai", "y-combinator"]
reading_time: 4
upvotes: 0
comments: 0
language: en
---

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# Subsets helps subscription businesses reduce churn with ‘retention experiments’ and explainable AI

**[TechCrunch](https://daily.dev/sources/tc)** · 4 min read · 0 upvotes · 0 comments

## Summary

Subsets is a Danish startup that helps subscription businesses reduce churn by using retention experiments and explainable AI. It provides an AI-enabled platform that identifies subscribers at risk of churning and offers experiments to retain them. The platform is currently focused on the digital media vertical and allows commercial teams to run retention experiments on subsets of their subscriber base.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2024/02/27/subsets-uses-explainable-ai-to-help-subscription-media-companies-reduce-customer-churn/>

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---

Tags: [#ai](https://daily.dev/tags/ai), [#startup](https://daily.dev/tags/startup), [#explainable-ai](https://daily.dev/tags/explainable-ai), [#y-combinator](https://daily.dev/tags/y-combinator)

[View this post on daily.dev](https://daily.dev/posts/subsets-helps-subscription-businesses-reduce-churn-with-retention-experiments-and-explainable-ai-rlmlyqigu)