--- title: SW Design, Architecture & Clarity at Scale • Sam Newman,... description: A panel discussion featuring Sam Newman, Jacqui Read, and Simon Rohrer covering software design, architecture, and communication at scale. Key topics include:... canonical: https://daily.dev/posts/sw-design-architecture-clarity-at-scale-sam-newman-jacqui-read-simon-rohrer-mc0mfimrj twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: SW Design, Architecture & Clarity at Scale • Sam Newman, Jacqui Read & Simon Rohrer | daily.dev og:description: A panel discussion featuring Sam Newman, Jacqui Read, and Simon Rohrer covering software design, architecture, and communication at scale. Key topics include:... og:url: https://daily.dev/posts/sw-design-architecture-clarity-at-scale-sam-newman-jacqui-read-simon-rohrer-mc0mfimrj og:image: https://api.daily.dev/og/posts/mc0MfImrJ.png og:image:alt: SW Design, Architecture & Clarity at Scale • Sam Newman, Jacqui Read & Simon Rohrer og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # SW Design, Architecture & Clarity at Scale • Sam Newman, Jacqui Read & Simon Rohrer **[GOTO Conferences](https://daily.dev/sources/goto)** · 46 min read · 0 upvotes · 0 comments ## Summary A panel discussion featuring Sam Newman, Jacqui Read, and Simon Rohrer covering software design, architecture, and communication at scale. Key topics include: defining software design as a cross-cutting concern at every level of development; the purpose and practical use of Architecture Decision Records (ADRs) including templates, statuses, and where to store them; how to socialize architectural decisions collaboratively rather than top-down; balancing enterprise architecture with agile delivery; avoiding overengineering; and establishing feedback loops between engineering, architecture, and business stakeholders. Practical tips include putting documentation where people already work, using 'draft' status to invite contribution, and communicating decisions repeatedly across multiple channels. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#architecture](https://daily.dev/tags/architecture), [#general-programming](https://daily.dev/tags/general-programming) [View this post on daily.dev](https://daily.dev/posts/sw-design-architecture-clarity-at-scale-sam-newman-jacqui-read-simon-rohrer-mc0mfimrj) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"SW Design, Architecture & Clarity at Scale • Sam Newman, Jacqui Read & Simon Rohrer","url":"https://daily.dev/posts/sw-design-architecture-clarity-at-scale-sam-newman-jacqui-read-simon-rohrer-mc0mfimrj","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/sw-design-architecture-clarity-at-scale-sam-newman-jacqui-read-simon-rohrer-mc0mfimrj"},"datePublished":"2026-02-27T13:53:18.384Z","dateModified":"2026-03-15T05:59:43.195Z","description":"A panel discussion featuring Sam Newman, Jacqui Read, and Simon Rohrer covering software design, architecture, and communication at scale. Key topics include:...","image":"https://i.ytimg.com/vi/vUL7iijIqes/sddefault.jpg","thumbnailUrl":"https://i.ytimg.com/vi/vUL7iijIqes/sddefault.jpg","isAccessibleForFree":true,"articleSection":"GOTO Conferences","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GOTO Conferences","logo":"https://media.daily.dev/image/upload/s--rax7fnoD--/f_auto/v1704628081/logos/goto.jpg","url":"https://daily.dev/sources/goto"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/sw-design-architecture-clarity-at-scale-sam-newman-jacqui-read-simon-rohrer-mc0mfimrj","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"architecture,general-programming","timeRequired":"PT46M","video":{"@type":"VideoObject","name":"SW Design, Architecture & Clarity at Scale • Sam Newman, Jacqui Read & Simon Rohrer","description":"A panel discussion featuring Sam Newman, Jacqui Read, and Simon Rohrer covering software design, architecture, and communication at scale. Key topics include:...","thumbnailUrl":"https://i.ytimg.com/vi/vUL7iijIqes/sddefault.jpg","uploadDate":"2026-02-27T13:53:18.384Z","duration":"PT46M","url":"https://api.daily.dev/r/mc0MfImrJ","embedUrl":"https://www.youtube.com/embed/vUL7iijIqes"}} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GOTO Conferences","item":"https://daily.dev/sources/goto"},{"@type":"ListItem","position":3,"name":"SW Design, Architecture & Clarity at Scale • Sam Newman, Jacqui Read & Simon Rohrer"}]} ```