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# Synthesia’s AI training platform is moving beyond videos into live coaching

**[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments

## Summary

Synthesia launched Roleplay Sessions, an interactive enterprise training product where employees practice high-stakes workplace conversations — sales pitches, performance reviews, customer complaints — with AI avatars that respond, push back, and score performance against a rubric. The product is the first release under a broader 'Sessions' platform, with job interview and candidate screening formats planned next. CEO Victor Riparbelli argues that video training informs but doesn't change behavior, while practice with feedback does. The move also positions Synthesia as a performance-management platform rather than just an AI avatar company, adding analytics and talent-mapping capabilities on top of OpenAI's reasoning layer. Early customers include major Fortune 100 and European companies. Synthesia plans to expand beyond enterprise to small businesses and educational institutions as inference costs fall.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/07/22/synthesias-ai-training-platform-is-moving-beyond-videos-into-live-coaching>

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