--- title: Synthetic-user startup Simile raises $200M at $2B... description: Simile, a startup offering AI-simulated users for marketing and product research, has raised a $200M Series B at a $2B valuation — just five months after its... canonical: https://daily.dev/posts/synthetic-user-startup-simile-raises-200m-at-2b-valuation-5-months-after-100m-series-a-qmfjctb2l twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Synthetic-user startup Simile raises $200M at $2B valuation 5 months after $100M Series A | daily.dev og:description: Simile, a startup offering AI-simulated users for marketing and product research, has raised a $200M Series B at a $2B valuation — just five months after its... og:url: https://daily.dev/posts/synthetic-user-startup-simile-raises-200m-at-2b-valuation-5-months-after-100m-series-a-qmfjctb2l og:image: https://api.daily.dev/og/posts/QmfJcTb2L.png og:image:alt: Synthetic-user startup Simile raises $200M at $2B valuation 5 months after $100M Series A og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Synthetic-user startup Simile raises $200M at $2B valuation 5 months after $100M Series A **[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 0 upvotes · 0 comments ## Summary Simile, a startup offering AI-simulated users for marketing and product research, has raised a $200M Series B at a $2B valuation — just five months after its $100M Series A led by Index Ventures. The new round was led by Greenoaks with participation from Bain Capital Ventures, CVS Health Ventures, and others. Founded by Stanford PhD Joon Sung Park, whose dissertation project 'Smallville' featured AI agents simulating human lives, Simile aims to simulate all eight billion people on earth for research purposes. The space is attracting significant VC interest, with competitor Aaru also raising at a $1B valuation in December. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Simile raises $200M to survey AI ‘twins’ of real consumers](https://daily.dev/posts/simile-raises-200m-to-survey-ai-twins-of-real-consumers-numqbgzfv) · The Next Web · 1 upvotes · 0 comments - [Sources: AI synthetic research startup Aaru raised a Series A at a $1B ‘headline’ valuation](https://daily.dev/posts/sources-ai-synthetic-research-startup-aaru-raised-a-series-a-at-a-1b-headline-valuation-x5fxb58t8) · TechCrunch · 1 upvotes · 0 comments - [Parallel Web Systems hits $2B valuation five months after its last big raise](https://daily.dev/posts/parallel-web-systems-hits-2b-valuation-five-months-after-its-last-big-raise-kt7wrgez8) · TechCrunch · 1 upvotes · 0 comments --- Tags: [#ai-agents](https://daily.dev/tags/ai-agents), [#market-research](https://daily.dev/tags/market-research) [View this post on daily.dev](https://daily.dev/posts/synthetic-user-startup-simile-raises-200m-at-2b-valuation-5-months-after-100m-series-a-qmfjctb2l) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Synthetic-user startup Simile raises $200M at $2B valuation 5 months after $100M Series A","url":"https://daily.dev/posts/synthetic-user-startup-simile-raises-200m-at-2b-valuation-5-months-after-100m-series-a-qmfjctb2l","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/synthetic-user-startup-simile-raises-200m-at-2b-valuation-5-months-after-100m-series-a-qmfjctb2l"},"datePublished":"2026-07-30T17:50:34.080Z","dateModified":"2026-07-30T18:27:21.551Z","description":"Simile, a startup offering AI-simulated users for marketing and product research, has raised a $200M Series B at a $2B valuation — just five months after its...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/7b9feb6f4d4727748424888ad057805f?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/7b9feb6f4d4727748424888ad057805f?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/synthetic-user-startup-simile-raises-200m-at-2b-valuation-5-months-after-100m-series-a-qmfjctb2l","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ai-agents,market-research","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Synthetic-user startup Simile raises $200M at $2B valuation 5 months after $100M Series A"}]} ```