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# TCS+ | Vox on AI, data rules and omnichannel communication for SMEs

**[TechCentral](https://daily.dev/sources/techcentral)** · 2 min read · 0 upvotes · 0 comments

## Summary

Vox's head of telephony, Natalie van der Merwe, discusses why small and medium-sized businesses need an omnichannel communication strategy. The episode covers what omnichannel means, how customer expectations have shifted, and what a fragmented communication setup can cost a business in customer loyalty and internal disruption. It also touches on AI's role in business communications and regulatory considerations around data exchanged across different platforms. Van der Merwe offers guidance on building a business case for omnichannel investment and how SMEs can start improving their setup. This TCS+ episode is sponsored.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcentral.co.za/tcs-plus-vox-omnichannel-communication-strategy/287658>

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---

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