--- title: The AI Big Crunch Is Starting | daily.dev description: A critical look at the current AI hype cycle, arguing that organizations have confused adopting AI with understanding it. Drawing on examples like Ford... canonical: https://daily.dev/posts/the-ai-big-crunch-is-starting-bawqag4or twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: The AI Big Crunch Is Starting | daily.dev og:description: A critical look at the current AI hype cycle, arguing that organizations have confused adopting AI with understanding it. Drawing on examples like Ford... og:url: https://daily.dev/posts/the-ai-big-crunch-is-starting-bawqag4or og:image: https://api.daily.dev/og/posts/BAWQaG4OR.png og:image:alt: The AI Big Crunch Is Starting og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # The AI Big Crunch Is Starting **[Medium](https://daily.dev/sources/medium_js)** · 4 min read · 0 upvotes · 0 comments ## Summary A critical look at the current AI hype cycle, arguing that organizations have confused adopting AI with understanding it. Drawing on examples like Ford rehiring engineers after AI fell short, Forrester data on regretted AI layoffs, and the book 'AI Snake Oil,' the piece contends that AI is a powerful tool but not a strategy. The 'AI Big Crunch' metaphor describes the inevitable correction from inflated expectations to practical, grounded use — a phase the author believes is now beginning. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [AI could be the end of the digital wave, not the next big thing](https://daily.dev/posts/ai-could-be-the-end-of-the-digital-wave-not-the-next-big-thing-q0chxtn7p) · Hacker News · 1 upvotes · 0 comments - [Why it’s time to reset our expectations for AI](https://daily.dev/posts/why-it-s-time-to-reset-our-expectations-for-ai-2yh8qfrij) · MIT Technology Review · 1 upvotes · 0 comments - [The AI hype cycle will slow down. What’s next decides the winners](https://daily.dev/posts/the-ai-hype-cycle-will-slow-down-what-s-next-decides-the-winners-vhj3x0am9) · The Next Web · 0 upvotes · 1 comments - [The AI Bubble Will Pop — And Why That Doesn’t Matter](https://daily.dev/posts/the-ai-bubble-will-pop-and-why-that-doesn-t-matter-f7efn3dgz) · Towards Data Science · 1 upvotes · 1 comments - [You are not left behind](https://daily.dev/posts/you-are-not-left-behind-4gpwtrfoi) · Lobsters · 1 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#genai](https://daily.dev/tags/genai) [View this post on daily.dev](https://daily.dev/posts/the-ai-big-crunch-is-starting-bawqag4or) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"The AI Big Crunch Is Starting","url":"https://daily.dev/posts/the-ai-big-crunch-is-starting-bawqag4or","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/the-ai-big-crunch-is-starting-bawqag4or"},"datePublished":"2026-07-07T23:19:54.755Z","dateModified":"2026-07-07T23:20:44.693Z","description":"A critical look at the current AI hype cycle, arguing that organizations have confused adopting AI with understanding it. 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