Search engines have become increasingly degraded and unreliable, with Google, Bing/DuckDuckGo, and YouTube all delivering worse results over time. LLMs as a replacement just compound the problem by summarizing already-poor results. The proposed solution is a return to the old web practice of personal 'links pages' — curated lists of sites people genuinely enjoy — as a decentralized, human-driven alternative to algorithmic discovery. The author launches their own links page and encourages others to do the same, framing search engine decline as an opportunity to reclaim the open web through hyperlinks.
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