--- title: The definitive primer for publishers and developers on... description: Learn influencer marketing strategies for game publishers and developers, including knowing when your game is ready, setting budgets, negotiating rates,... canonical: https://daily.dev/posts/the-definitive-primer-for-publishers-and-developers-on-striking-deals-with-influencers-z7esazdgs twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: The definitive primer for publishers and developers on striking deals with influencers | daily.dev og:description: Learn influencer marketing strategies for game publishers and developers, including knowing when your game is ready, setting budgets, negotiating rates,... og:url: https://daily.dev/posts/the-definitive-primer-for-publishers-and-developers-on-striking-deals-with-influencers-z7esazdgs og:image: https://api.daily.dev/og/posts/z7esaZDgs.png og:image:alt: The definitive primer for publishers and developers on striking deals with influencers og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # The definitive primer for publishers and developers on striking deals with influencers **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 6 min read · 1 upvotes · 0 comments ## Summary Learn influencer marketing strategies for game publishers and developers, including knowing when your game is ready, setting budgets, negotiating rates, avoiding contracting pitfalls, and being a good partner. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#general-programming](https://daily.dev/tags/general-programming), [#influencer-marketing](https://daily.dev/tags/influencer-marketing) [View this post on daily.dev](https://daily.dev/posts/the-definitive-primer-for-publishers-and-developers-on-striking-deals-with-influencers-z7esazdgs) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"The definitive primer for publishers and developers on striking deals with influencers","url":"https://daily.dev/posts/the-definitive-primer-for-publishers-and-developers-on-striking-deals-with-influencers-z7esazdgs","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/the-definitive-primer-for-publishers-and-developers-on-striking-deals-with-influencers-z7esazdgs"},"datePublished":"2024-03-28T10:21:48.215Z","dateModified":"2024-05-09T08:58:27.770Z","description":"Learn influencer marketing strategies for game publishers and developers, including knowing when your game is ready, setting budgets, negotiating rates,...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/b7f0570e06f2c91544598772757572fe?_a=AQAEufR","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/b7f0570e06f2c91544598772757572fe?_a=AQAEufR","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/the-definitive-primer-for-publishers-and-developers-on-striking-deals-with-influencers-z7esazdgs","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"general-programming,influencer-marketing","timeRequired":"PT6M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"The definitive primer for publishers and developers on striking deals with influencers"}]} ```