--- title: "The enshittification of enshittification" url: https://daily.dev/posts/the-enshittification-of-enshittification-azeu9f1a7 source_url: https://leebriggs.co.uk/blog/2026/01/18/enshittification.html type: article source: "Lee Briggs" published: 2026-01-18T21:07:30.433Z updated: 2026-01-18T21:07:53.762Z tags: ["business", "venture-capital", "tailscale"] reading_time: 7 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # The enshittification of enshittification **[Lee Briggs](https://daily.dev/sources/leebriggs)** · 7 min read · 0 upvotes · 0 comments ## Summary The term 'enshittification' has become overused to the point where any change to a product is viewed with suspicion. Not all venture-backed companies inevitably degrade their products - incentive structures matter. For B2B tools like Tailscale, maintaining a strong free personal tier isn't charity but essential business strategy: happy individual users become advocates who bring the product into their workplaces. The real revenue comes from companies, not individuals, so degrading the personal experience would destroy the primary customer acquisition channel. Trust compounds slowly and breaks quickly, and treating enshittification as inevitable removes accountability from companies that actually make poor choices. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#business](https://daily.dev/tags/business), [#venture-capital](https://daily.dev/tags/venture-capital), [#tailscale](https://daily.dev/tags/tailscale) [View this post on daily.dev](https://daily.dev/posts/the-enshittification-of-enshittification-azeu9f1a7)