A curated reading list of 7 books for engineering managers who need to expand beyond pure engineering into adjacent disciplines like product management, design, user research, business, marketing, and growth. Each book recommendation is short and accessible, covering: 'Competing Against Luck' (product/jobs-to-be-done), 'The Design of Everyday Things' (UX fundamentals), 'Unreasonable Hospitality' (customer delight), 'The Mom Test' (customer discovery), 'The Personal MBA' (business basics), 'This Is Marketing' (distribution), and 'Marketing Moonshots' (growth). The author shares context from their own experience leading greenfield projects where engineers are expected to wear many hats.
Table of contents
1. Competing Against Luck2. The Design of Everyday Things3. Unreasonable Hospitality4. The Mom Test5. The Personal MBA6. This Is Marketing7. Marketing MoonshotsBonusDiscover weekly4.3K Impressions